As you may have noticed, your company page has a section of ‘.Statistics’, where you can see a series of graphs that you can limit to a specific time, for example the actions on your page, visits, reach and interactions with your publication that we consider most important, although everything depends on your objectives.
Do you know how they work?
Actions on the page.
This metric identifies the number of clicks users make on the contact information section of your page and clicks on the CTA. This allows you to assess, for example, if your copy is appropriate and if you can move users from your Facebook page to your website.
2. Page views.
If you are interested in knowing the number of times users have viewed your page and its sections. In this section you can assess what works best on your Facebook page and which target (age, gender, country, etc.) is most interested in your products and/or services. You can even see from which engine they access your profile.
3. Interactions with the publication.
This metric allows you to assess which Facebook posts perform best. Do your posts link to the different sections of your website? Do photo publications work? And the videos?
In the end, what we need is to generate a greater reaction from our followers, so knowing what attracts them most of what we publish is important to enhance the type of publications that go well, and improve those that do not so well.
To know how your participation is, you can calculate the engagement rate: (interaction / reach) x 100. Now if you want some advice, don’t look for comparisons. You must compare yourself with yourself and know how your company is evolving.
Reach is the actual number of people who have come to see (comment, share and like ) your posts. Keep in mind that not all of your followers get notified or see on their Facebook wall when you have posted something, so this metric is very important.
If you click on one of the days that appear in this graph, you will not only see the number of interactions that the publication of that day has had, but also the interactions that have had older publications. This allows you to assess not only the type of publication that works best over time, but the day when your users might be most active. In addition, if you think it is convenient, you can also promote the publication that has worked best.
What else can help you measure?
1. URL shorteners.
To measure clicks you can use applications such as
, goo.gl and sniply when sharing content (especially link posts). Initially, URL shorteners were born as the perfect tool to provide you with a much shorter link to use in your social media posts. Especially on Twitter, where space, as you know, is much more limited.
These applications now offer more interesting services. If you use bitly, for example, it is important to register to see the link history. In this platform, links can be customized. In the dashboard you will also see interesting information and metrics such as dark links which are the usage of those links in messaging tools such as What’s App.
The scope of this analysis is important because not only can you focus on the social networks that get the most clicks, but you can also see which locations perform best, etc. Also, if the links do not work, you may consider changing them.
2. Other tools.
The Internet offers a number of tools that can help you evaluate how well your social networks are performing. Here are the ones that we believe can help you the most:
allows you to see relevant measurement data, not only from your social networks, but also from your website. You can compare data in real time and schedule your publications.
Buffer: is used to schedule content and to search for related content, in addition to having a calendar that can be very useful when it comes to organizing your publications.
is one of the most popular and widely used social media management and monitoring applications for creating, scheduling and analyzing content.
Oraquo: the best online reputation measurement tool, which allows you to measure which keywords are associated with your brand.
SimilarWeb: to ‘spy’ on competitor’s web traffic data to see the main sources of traffic coming from Google.