One of the worst feelings you will encounter is that the mental image you had made of your website will be far from reality. And not because your ideas can’t take shape, but because many of them would probably be counterproductive to the success of your business.
Whether a website is beautiful or not is very subjective. Who has to like it is your audience who, at the end of the day, are the ones who will surf it.
Before starting this journey and before choosing the company that will design your website, take a deep breath, learn about the best practices and read these 10 phrases that we have compiled for you.
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1. Your website is not for you, it is for your customers.
Don’t go by intuition. There is no such thing as intuition in web design. You have to make sure that you create the website that your target needs. And maybe you don’t fit this profile. So make sure that whoever has to buy your products is comfortable with the design of your website and knows how to navigate it.
Your family and friends, your guinea pigs.
As we mentioned in the previous sentence, you must create a website adapted to your target. Your family and friends can be your best testers.
Choose a group of people who correspond to your target audience and who are not yet familiar with your website at . In this way they will be able to send you their impressions and assure you that your website is intuitive or if, on the contrary, you should make modifications and work more on your user experience.
3. Reduces costs and increases profits
Your website does not need to include all the existing functionalities. The less paraphernalia, the better. For example, why include a widget with your city’s weather if your business has nothing to do with tourism?
Minimize the functionality of your website. In this way, you will reduce costs and, in addition, your user will feel more identified with the navigation. Don’t make him doubt whether he is on the right website.
4. The sense of sight is the most important in web design.
Everyone likes a beautifully designed website. But to each his own. What is a beautiful website for you, doesn’t have to be for your audience. You won’t use the same web design if your target audience is mothers as if you are looking to convert young people who like trendy clothes. Think about it.
What is clear is that the user’s eye will be your worst critic. Choose colors very well, make images prevail over text and, above all, do not add distractions that lead the user to abandon your website (such as annoying pop-ups or excessive advertising).
Don’t distract your audience from your main objective: to sell. For example, image carousels on the home page distract the user’s attention and, moreover, do not add any value.
5. Don’t look for the user, be found by the user.
Did you know that the layout, programming and design of your website is where the SEO work begins? Make sure your web page is well written. The HTML is a language plus and needs to have consistency so that Google can read your website and therefore position you correctly and show you as a result to the right audience.
There are many factors to take into account in SEO positioning. But what is clear is that if your website is not optimized from its background for Google, your subsequent efforts in organic positioning will not be as effective. Get things right from the start.
6. It doesn’t matter in your house, but in your web site, let order reign.
Categorize, place and prioritize your content. Your website cannot be a chaos. Users have to find the information they are looking for in the easiest and most intuitive way.
Tidy up your web menu and don’t forget to categorize your blog posts. At first, if you only have a couple of articles, it will seem silly to create categories, but over time your content will grow and you’ll wish you’d been organized from day one.
7. Let your user breathe
Don’t fill in every blank space on your website. Let your page breathe. For web design, white space (or negative space) is as important as content is for content marketing.
No matter how much text or images you include the user will not want to read it. Cluttered and cluttered content stresses the eye of your audience. White space helps you prioritize content and makes it readable.
8. The web with sound in the background scares Internet users away
It’s one thing if you want to include a video on your website, which is a great idea, but it’s quite another if you want to put a soundtrack to your business. A website should not start singing all of a sudden, without the user having asked for it and if your business has nothing to do with music.
Remember that, when in doubt, simplicity is always the best answer.
9. Don’t be too modern
You want your user to know how to find the content of your website. So, don’t make gibberish out of it. It is true that for some businesses a somewhat asymmetrical website can be an attraction for users. But think carefully about who your target audience is and whether they will like to browse a different website.
10. Never forget who you are
The essence of your brand should breathe in the design of your website. Don’t let them make you forget who you are.
Innovation Strategies
is a company from Mallorca that has recently launched its new website . It is a clear example of good practice, both in its design and its values. Its website clearly shows the essence of the brand and its employees.
In the end, the possibilities in web design are endless. Demand a website by and for your business. Your website must be unique, avoid working from templates. If you are going to hire the creation of your website, make sure that they create a customized website for you. If not, how do you want to stand out from the competition?
