Have you heard of experiential marketing? Unlike traditional marketing, emotional marketing focuses on the experiences that the customer obtains when consuming a product or service.
Today’s users are no longer satisfied with being sold a tangible product, they want to know what exciting experiences you will bring them.
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Experiences create emotions. And emotions are the starting point for every decision. If you want the user to decide for you, show them what they are missing out on.
Your website, the best ally to sell experiences online
Your website is the perfect tool to sell experiences. Don’t be afraid to present something revolutionary to your potential customers, it will make them remember you!
First you must know your target. Do you know what excites your consumer? You will not offer the same experience to a family with three children as you will to a couple who love extreme sports.
Focus on your audience. Spend some time researching who your customer is and ask them directly what motivates them.
Once you are clear about yourtarget , you have a myriad of options.
Package experiences: partnering with other companies
Explain to the user how many activities they can enjoy if they stay at your hotel.
Partner with businesses that are close to your establishment. A company dedicated to extreme sports, a business that organizes horseback riding tours or a group of expert hikers can be a good partner for your hotel.
Hold a meeting with each of them and come to an agreement. You can create on your website experiential packages that include accommodation in your hotel plus some of these activities, depending on the guest’s hobbies.
Or simply ask them for permission to advertise their activities on your website. Your potential customers will find all these alternatives when booking their vacations. You will be offering them a plus that they will not find in the competition.
Be memorable: create engagement
At the end of the day, we are talking about followers, not customers.
It implies to the user, that he/she feels part of your hotel.
The video is a good alternative for to sell experiences. It is the most visual platform you will find and you can make the most of it on social networks .
You can also encourage your users to share their own videos or images of their stay at the hotel. It is a way for your own customers to promote your business and, therefore, transmit a message of truthfulness and trust to their environment through their social profiles .
Differentiate yourself and communicate it
The hotel sector is immense. Therefore, you must differentiate yourself and stand out. For example, renewing your image or specializing your establishment.
There are countless personalities that you can adapt to your business: an ecological hotel, an establishment specially dedicated to cyclists…
It is not easy to revolutionize the image of a brand, but if you have a good team of professionals, this change can be your great success.
But remember that no matter how good your product is, if you don’t communicate, you don’t exist. A pity.
Therefore, invest in good online communication. Your website is your international image, give it the resources it deserves. Your online presence should perfectly reflect the personality of your hotel.
