Did you know that it costs approximately 5 to 10 times more to acquire a new customer than to get another sale from a repeat customer? Fortunately, you can build guest loyalty through a variety of strategies.
First of all you have to investigate what your customers really want. Above all, consumers want to feel special and unique. What does this desire imply? They need to feel that they are part of something more. This is why you must personalize your users’ experiences, in order to customize your loyalty tactics.
How can you do it?
A key element is social networks. So much can be done thanks to social media platforms! When you are a member of a social network you automatically have that feeling of belonging. In addition, you can interact with your buyer personas, posting images or videos featuring your customers, for example. Social platforms have become an essential part of vacation marketing; they have become the voice of the brand.
Another way to benefit from social networks is to publish, on Facebook for example, some of your offers.
Another advantage of your social media presence is that you will have access to the segment of the population called Millennials, Generation Y (born between the early 1980s and 2000). Millennials represent a very powerful market that can be easily reached through social networks.
It is also necessary to highlight the growing use of smartphones. In fact, nowadays, almost everything can be done through a smartphone. In recent years, these mobile devices have become another platform where you can promote your offers. There are studies that corroborate that most emails are opened on smartphones. This data confirms the importance of both mobile usage and email marketing.
In fact, email marketing is also a good way to send information about your tourist establishment, activities you organize and offers. But you must be cautious, e-mailing is not as easy as it seems. You have to pay special attention to some important points. First, you can’t buy email databases. It would not make any sense.
On the other hand, your newsletter subscription form should be easy and quick to complete. In addition, obviously, the content you send in your email marketing campaigns must be very well crafted. You should always send relevant and quality content: your emails should be clear and contain interesting information. You can also post your newsletter on social networks.
If you use e-mailing as a communication tool, avoid sending too many e-mails and think of short and attractive subject lines.
Last but not least, you can also benefit from the hotel-linking system. What is hotel-linking? It is a new solution to help you build customer loyalty. It is an ideal web tool to increase direct bookings through apps that guarantee access to special offers before, during and after the stay.
Finally, you can also build guest loyalty using traditional marketing techniques. For example, you can implement a loyalty card system that allows your customers to earn points for every purchase they make, which they can then exchange for gifts or discounts. In this sense, you can bet on a hotel loyalty software based on rewards and prizes for guests.