A study conducted by IAB Spain last September, specifically the annual study on Mobile Marketing, revealed that 9 out of 10 Spanish Internet users have a smartphone, which is more than half of the population (52% of Spaniards between 18 and 55 years).
In addition, since April 2015, Google modified its algorithm to start giving more relevance, in the results of searches performed on its platform, to websites that are optimized for mobile devices.
You can see. There are no excuses. It’s time for you to get down to work. But don’t worry, as we like to help, we have decided to review the best practices when designing your website for these devices so you know how to get started.
So here are the seven rules to succeed with your mobile web design:
1. Be simple, my friend.
If simplicity is important when designing web pages, it is an essential requirement for mobile. The goal is to create a clear and intuitive mobile experience to captivate the user and keep their attention.
2. Seduce and make an impact using colors and images.
With limited space and distracted users, instantly impacting the user is a challenge. One of the most effective ways to do this is through eye-catching colors or good images.
3. Attracts attention. Buttons and Call to Actions (CTA’s)
Once you have defined the main objectives of your website, create good sized buttons, position them in prominent places and make it clear that they are buttons. For this reason the use of shadow or 3D effect is popular in mobile. Don’t make the user have to zoom in to have to click on your button or CTA.
4. Consistency in content and structure are key.
Designing for mobile allows you to eliminate unnecessary content. It is important to understand that it is not necessary to cover all the content of your website on mobile, but it is necessary to offer enough to meet the expectations of your users.
5. It offers facilities for users to search for what they find.
Good navigation and search options will help the user find what they are looking for. To achieve this you can use filters, collapsible menus and search boxes. Also the use of predictive text in the forms will facilitate the search.
6. Forms and records, yes, but only those that are fair and necessary.
Once again, simplification is key. These forms with endless questions do not work on mobile. You can facilitate registration with an integration with social networks. And if you have a website that intends to sell online let users buy and browse as guests, don’t force people to take out accounts if they don’t want to.
7. UX. Or what? Think about your users
Being different is not always good in web design. It is important to understand universal UX (User Experience) principles and patterns. The user has no patience on mobile to learn new patterns and usually wants it to be familiar and instinctive.