It is true that each change in the algorithm brings us closer to achieving more optimized and relevant search results. So how can we optimize our page according to Google’s criteria and thus optimize our portal? There are a number of tools, some free, some paid, that can help you discover your own website in the same way Google would. These tools are critical to your organic search strategy allowing you to focus on the elements of your website that Google considers important.
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We’ve told you before how to improve your web contentand thus optimize your page and the differences that exist between CRM software and an email marketing tool and the importance they have for your online business.
However, first of all, you must know the content of your website before moving on to the analysis and study. It is essential It is essential that you understand that the conception of SEOhas changed, and this is due to topic clusters.
< To make a good SEO you must use a series of techniques such as H2 and H3 in the text, take care of the URLs and obviously the correct use of keywords. At least 90% of the text should revolve around a keryword. The problem posed by the keywords is to know how to specifically order the words, so we must change the way we approach our SEO strategy.
Therefore, before starting to analyze how Google sees our page, it is imperative to start planning our content around topics and not keywords, and then lean on tools like HubSpot’s Content Strategy to create and make a
tracking of these clusters and make an optimal SEO both for us and for our customers.
This said, now we will explain five tools that will be useful for your organic search strategy and with which you can focus on the elements of your website that Google considers important.
1. Google’s Webmaster Tools
This tool is free, at no cost, and its purpose is to analyze your website. the best way to understand how Google sees your page is directly ask Google. Google’s Webmaster Tools are resources that explain what Google searches are based on.
For example, Google’s Fetch as Google allows you to see a particular URL as Google would see it. Therefore, the information you receive can help you modify the page in question to improve results.
Another great SEO tool is PageSpeed Insights, which measures the performance of your website on both mobile and desktop in terms of speed. Now that mobile searches are surpassing desktop searches, page speed is an important feature for businesses that will be determinant in ranking your website and retaining your visitors.
This tool evaluates how well a page tracks a tracking performance and computes a score from 1-100 that estimates the top performance. The scores can be good, if the result is 80 or above, average, if it is between 60 and 79, or low, between 0 and 59.
2. SEMrush
SEMrush is a very elaborate dashboard that reports performance on domains as a whole and their specific pages. The website offers numerous tools. Its basic model is free, however the professional and advanced model does come at a cost. The purpose of this tool is Keyword Research. These tools allow you to compare the performance of your page to the competition, backlinks analysis, and other tools.
