The identity of your hotel is its letter of introduction, which helps to shape the image they have of it. And it is not only important that you consider it for your potential customers; it is also important for your employees.
Every hotel has to be different, special, memorable.. . It has to be able to distinguish its unique offer from the rest. That is why the branding of your hotel is crucial when implementing any subsequent online marketing strategy.
If your brand is attractive, it will help you achieve your goals successfully, as well as help you position yourself among the competition. Branding should facilitate that special connection between customers and your hotel. It is essential not to underestimate what it represents, as it can either facilitate your growth or ruin your reputation. And to avoid the latter, here are the keys to successful branding in the hotel sector.
If you have already set up your website and blog, the next step is to invest in your own booking engine. Why? Because becoming independent from OTAs and tour operators will ultimately benefit your hotel. If you turn your website into an active business platform, you will not only gain more customers, but also:
You will be able to save the commissions that other suppliers take from their clients, since the booking procedures are done from your website.
Your booking engine will save you manual work, as you will be able to automate the efforts of the booking process.
And it will be open 24 hours a day, 365 days a year, available to any part of the world.
There are advantages you can’t overlook, as your visitors won’t even have to leave your hotel’s website when they want to book a room. Think that an online booking engine will also allow your potential customers to easily book your hotel’s products or services no matter where they are or what device they are using. It is the way any traveler consumes today and decides to make any purchase. And now, do you know which online booking engine is right for your hotel?
Now that you know why you should have your own booking engine and what it should look like, you need to start implementing techniques to make it a customer conversion machine if you don’t get enough visits to your hotel’s website.
The first stage of Inbound Marketing is to attract traffic, especially if they are qualified users. That’s why knowing and researching your potential customers is so important. Because you need visitors, but not just any visitors, but those that you have the best chance of converting into customers.
With this in mind, you should start applying SEO best practices to get the attention of these users. They will make inquiries about their travel plans on search engines. And if you know them well, you will be able to answer their questions. This will increase your chances of reaching the first page of results (SERPs or Search Engine Results Pages) of search engines such as Google, Yahoo or Bing.
As you know, the Internet has become the number one source of information for several years now, especially among young people, according to a study by the Pew Research Center. Not only that, but this year 2016 mobile has already surpassed the computer as the main device for accessing the Internet.
The current behavior of information consumers shows that it is necessary to have a presence in the online world and to be more than prepared for the design responsive. Especially in the tourism sector.
So, turning your hotel website into a source of tourist information for your potential guests will also help you achieve higher revenue. Because this way, you will be taken into account when they make the decision to travel to your destination and need to book a hotel stay.
In addition, with a blog you will be able to
better position your website
(and your booking engine). This way, you will be found more easily among your potential customers.
There are many blogs out there, so you need to take your blog very seriously. content marketing strategy from the very beginning. Your goal will be to stand out from the competition, and the four hotel blogs we present to you have succeeded in doing just that. Take a good example!
Video has increased conversion rates by up to 85%. For this reason, many hotel chains are incorporating authentic, compelling and informative audiovisual content to engage travelers and to differentiate themselves from other tourism brands.
Most consumers say that watching product videos gives them more confidence in making a pre-booking decision. And keep in mind that users love to share experiences and, even more, to consume them in video format. This helps the website, bookings and loyalty.
Google also says that within a year or two half of all online searches will be conducted on mobile devices. Hoteliers are already realizing the impact of mobile on the traveler’s journey and the importance that video marketing will have as a strategy.
In addition, video travels much further than text on the web. It is easily shared and its diffusion grows exponentially. So if you want to change your sneakers for skates you need to know five examples of success in video marketing for hotels.
Because if we understand the needs of our users and translate them through the
of our video, we will be able to make them fall in love with our product and make them choose us and not our competitors.
We all know that social networks are a must among hotels and hotel chains. There is no doubt that Facebook, Twitter or Instagram (among other social networks) are the perfect way to reach your potential guests or to keep in touch and build customer loyalty.
Especially among the
social networks are the perfect place to capture their attention. In fact, these tourists between the ages of 25 and 35 spend much of their time surfing and communicating through the Internet. social media. That’s why you want to and should be there.
But in this post we don’t want to talk about the importance of social networks for your hotel, but about how to make it easier for you to interact in these new media and analyze the results of your actions. For this purpose, we present five valuable tools that will save you a lot of time and tell you if you are on the right track.