Chatbots, what are they and what role will they play in the tourism sector?

Do you know what the next step is to improve your guest service and support? Learn what chatbots are and why they will be important for tourism.

Within this framework, it is not surprising that large companies have thought about evolving mobile messaging and are working on the well-known chatbots to take online conversations to another level.

Many users are online and available 24 hours a day, 365 days a year. So shouldn’t brands be available to these users full-time? Automation is presented as the solution.


Chatbots, what are they?

Bots are artificial intelligence software capable of performing some tasks autonomously, i.e. without any human assistance. Some of these tasks could be to automatically add a user’s event to the calendar or to reserve a table at a restaurant. For example, Google Calendar already automatically adds flights and stays for its users.

So, by extension, chatbots are software capable of having conversations almost as if they were human. Chatbots are the most common and recognized models of bots. The goal among the business sector is to automate communication, i.e. chatbots are able to create close messages and provide useful information to customers, improving customer service and support and extending it to full time.

Users will have the feeling of talking to a real operator, but they will be talking to a computer.

Chatbots in the tourism sector

Artificial intelligence has positioned itself among the digital marketing trends of 2017 and this includes the tourism sector, one of the most communicative with its users. As bots increase, mobile apps lose weight. According to data from the latest Google study, app downloads have decreased by 20% due to this evolution.

How can chatbots help the tourism sector?

A tourism business has an international presence. An online booking can come from anywhere in the world, taking into account the time difference in the different time zones and the problem of multilingualism. A chatbot would be constantly waiting to answer the questions of these users who, as we have said, can arrive at any time and in any language.

Any message, at any time and on any channel. The chatbot will work the appropriate corporate message of the company also taking into account the product and service. Bots can be implemented in any channel or social networks, thus reaching the entire audience of the tourism business.

On-the-fly data analysis. The fact that chatbots can perform real-time analysis and are capable of storing and processing a large amount of information (for example, the conversations they have with your users) will allow you to segment your database in detail and, therefore, work more effectively with your email marketing campaigns, among other strategies.

The satisfaction of your customers. The fact of offering your target a service 24 hours a day, all year round, is already a source of satisfaction for them. With the chatbot you will be able to solve your doubts instantly, without having to wait until tomorrow morning, the weekend or for an operator to be available.

Your chatbot will always be available and ready to help users by offering them quality answers. In short, having a conversation with them. Customer service is one of the characteristics that consumers take into account the most. In fact, poor customer service can cause you to lose a sale or booking.

Are you ready for change? In this link you will find more information and other tools for automation in the tourism sector.


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