5 automations in HubSpot, professional tool for hotels

Do you know the HubSpot tool and all its possibilities? Today we present 5 marketing strategy automations from a single platform.

In today’s post we are going to talk about the HubSpot professional tool and the tasks it will allow you to automate from a single platform.

To begin with, what is HubSpot? For those of you who are not yet familiar with this innovative tool, HubSpot is a powerful CRM software for your hotel, very focused on working the Inbound Marketing strategy. HubSpot is not just any tool, but one of the pioneers in working with the new marketing: shopper marketing.


From content management to SEO optimization, HubSpot allows you to work on all phases of Inbound Marketing and Smarketing. Your email marketing campaigns and even the management of your social networks and a complete section dedicated to your commercial strategies are contemplated and as automated as possible in HubSpot. And, of course, a real-time analysis of results.

Below you can see five of the most important automations that can be managed from a single platform, HubSpot. Although there are many other tasks that can be managed through this tool. You can see all its features on their website.

The comprehensive HubSpot tool.

Publications and analysis of results of your blog

HubSpot will guide you through your entire content strategy. At first, you will be able to define in the easiest way how your blog will be aesthetically: title, header, lead

In addition, the blog tool on HubSpot features an SEO optimizer. By indicating from the beginning the keyword you will work with in each article, HubSpot will give you indications on where to include this keyword, thus guiding you in the SEO positioning of your post.

In addition, you can include in another section the general keywords with which you want to work and HubSpot will analyze the difficulty of each one. After using it, you will also be able to analyze the performance and position of your pages with respect to each of the keywords.

HubSpot shows you the best keywords to position yourself.

2. Real-time scheduling and results: Social Networks

In the same HubSpot platform you can also manage your hotel’s social networks. Post instantly, schedule posts later… And, most importantly, all social networks on the same HubSpot platform. You can include multiple profiles from each social network and choose for each post on which profile or profiles it will be displayed.

In addition, HubSpot guides you in your social posts, offering tips and manuals. Publishing and scheduling your social media on HubSpot is fast and easy. When you compose a message, it is copied to the social networks you want, without having to compose them all over again from scratch and being able to edit them to adapt them to each platform.

In addition, you will have real-time results on the number of clicks and interactions. If you also manage your blog and website from HubSpot and publish your posts on social networks, you will be able to analyze who has seen your posts or landing pages from each of the networks.

3. Programming your email-marketing strategy

As you already know, your email marketing strategy must be completely segmented. You can’t send the same content to different targets that have totally different interests and needs.

HubSpot makes it easy for you in this regard. You can choose manually or from a list (also manual or automatic) to whom each email will be addressed. In addition, you will get the number of successful deliveries, you will know if any user has unsubscribed from your emails, the number of emails opened and even where recipients have clicked.

This is the only way to know if you are doing it right, what you should modify and what to enhance in your emailing strategy.

The CRM part of HubSpot will allow you to reach your potential customers.

4. Schedule workflows and let HubSpot do the work for you.

is a workflow: how tasks will be structured, in what order and under what conditions. HubSpot is prepared to work with this type of dynamics and they are really very useful for different tasks.

For example, if you want to organize an eventYou can tell HubSpot to whom to send the invitation email (from a manual or automatic list or following a set of user conditions), to whom the thank you message will be sent (only to those who finally attended, for example), etc. and mark a timeline.

In HubSpot workflows you can work with conditionals, with absolute indications and with all kinds of contact lists.

5. Commercial follow-up: lead scoring.

With HubSpot you will know what your user is interested in, thus being able to divide the content and offers that you will deliver to your potential customers so that they become final guests of your hotel.

HubSpot will tell you what content your user has read, what call to actionsthey have clicked on and which emails have piqued their interest the most. In this way, your sales team will be able to work from a solid base, offering personalized content to each of your customers. 

In this link you will find an infographic of HubSpot’s ten contributions to tourism. A very visual way to learn more about this platform.

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