In order to get better at video marketing, you need to know what’s trending in the video world, and YouTube is possibly the best place to do that, don’t you think? Here is the list of the top 10 most watched travel videos on YouTube in 2016.
Together, the top 10 travel videos received nearly 85 million views. Of the 10 videos listed, three are from booking websites, three are from airlines, one is from an airport and one is from a hotel. Examples of excellence. Let’s get started!
The winner is Trivago, with its three videos making the 2016 top 10 list. One of them occupies the first place. The three ads convey very good vibes through the energetic music and the attitude of the actors.
The video obtained 17.2 million views. “Find the Best Price on Trivago” is a Trivago Arabic ad that shows the benefits of booking with this online search engine.
An English version of this ad ranks fourth with 10.3 million views.
Our second winner is also a Trivago video, this time Japanese. With 11.5 million views, the name of the ad perfectly reflects its content – “Happy Dance”. The video compares two travelers, in the same hotel and in the same type of room. The difference is that one of them booked with Trivago, got a much lower price and thus gets to dance a “Happy Dance”.
Third place goes to Disney theme parks with the “Star Wars Awakens Walt Disney World” ad that received 10.4 million views. The video introduces a new Disney’s Hollywood Studios experience – “a galaxy far far away,” a paradise for Star Wars fans. The ad focuses on the latest episode of Star Wars: “The Force Awakens”.
Turkish Airlines has also demonstrated excellent work – its two videos ranked fifth and sixth on our list of the top 10 most viewed travel videos of 2016. Both videos are done in a narrative format, focusing on people and are relatively long (3:16 and 2:57 min); however, the stories are very different.
The first is a story from a new Turkish Airlines blog – “Delightful stories”. He tells us about Derek Rabelo, a blind surfer from Rio de Janeiro, who, despite all the difficulties and misfortunes, fulfilled his father’s dream and became a professional surfer. It is an inspiring story of a unique person, with a strong will and determination, that leaves no one indifferent. No wonder the video has 9.1 million views.
Another Turkish Airlines story is about 4 Balkan cities, to which the airlines flies. It is accompanied by traditional Turkish music and features all kinds of attractions that can be found in the destination. The video had 7.2 million views.
We have already mentioned Hilton’s biggest campaign – “Stop clicking around” – in our post about 5 successful examples of video marketing for hotels. So we are not surprised to see this ad promoting direct bookings in the top 10 list. It has everything a commercial needs: a great, smart, modern idea, professional execution and an iconic “Satisfaction” soundtrack. The video obtained 5.1 million views. This is the longer version of the ad (the short version is about 30 seconds).
The only airport video on the list of the most viewed travel videos of 2016 was made by Heathrow. This Christmas story starring two adorable teddy bears was the most exciting ad campaign of the year. The video garnered 4.8 million views and a permanent place in our hearts.
Boeing, Amazing! The video, featuring the beauty of the Boeing 787-9 Dreamliner, received 4.7 million views and earned an honorable place in the top 10 list. We can all enjoy the view over the Boeing with techno accompaniment.
Last but not least is the Emirates Airline video, starring Jennifer Aniston. This TV commercial has 4.5 million views on YouTube and shows the comfort of flying with Emirates through a dialogue between Jennifer and a child, who was playing in her cabin.
YouTube is a social network that allows us to initiate relationships with our potential customers through one of the most powerful marketing tools: a video. The emotions that can be created with quality content, image and sound guarantee a strong engagement with your customers.
Now you know the top 10 most viewed travel videos of 2016 on YouTube. We hope you have been inspired by these success stories and, so, next year maybe we can per your video in the same top list of 2017.