Criteria for choosing a video marketing company for hotels

We are going to give you some tips, useful criteria, to choose the best video marketing company for hotels.

What you should really take into account when choosing a video marketing production company for your hotel is the experience, technology, guarantee and the final cost .


It is clear that experience, as in everything, is a degree. Our advice is not to go to your neighbor’s friend who just started a production company, no matter how cheap he is. You know, cheap is expensive in the end. If you want to make a good hotel video, a good promotion, focus on professionals, on a company that has experience in the subject and that can solve any unforeseen eventuality. Making a video production is not easy and must bring together a lot of human talent. Everything must be well tied up. A serious video marketing company should follow these steps:

  • Conceptualization of a briefing.
  • Creation of a narrative script (a good storytelling is the basis of a good video marketing for hotels).
  • Creation of a technical script.
  • Creative design (graphics and illustrations).
  • Production (Recording).
  • Editing (montage, animations, effects, voice-over, soundtrack, translations, color grading…).

State-of-the-art technology

It is important that the hotel video marketing company you choose is up to date with the latest technology and can offer you the most innovative. It is essential to always work in Full HD or 4K quality, and you should also consider the use of drones, 360º recordings, etc.


Quality assurance

Before marrying anyone, you should have some guarantees. A company with a name, with experience in the field and that can demonstrate previous work in video marketing for hotels is always the best seal of quality.

Transparency and clarity

Closes before the price. A hotel video involves many small steps and if the video production company is not experienced, they may forget to budget for some of the essential steps… And then come the unpleasant surprises.

Therefore, we advise you to go to an expert company, a marketing agency with previous quality work… We would like to share with you some of the work we have done at Amara. We hope will make you fall in love! 

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