It is true that we find it hard to believe. Because today we turn on our device and as soon as we type the name of the destination we have hundreds of photographs, pages of travel guides and experiences of travelers we know nothing about. But, undoubtedly, they do not reach us as much as the experience that our former neighbor told us, when he told us, with eyes like a plate, what his children enjoyed visiting the Disney Park.
The impact of the Internet and, in particular, social networks is changing the way we communicate in all sectors. It is increasingly important to be part of these new communication channels, as it is not only about being fashionable, but also about understanding the new consumer decision-making processes. It is no longer enough for the customer to read a magazine or visit a travel agency, they want to know first hand who is behind the brand and what experiences they can expect from the brand before booking.
Tourism sells emotions, experiences, passion, adventure? So video in tourism is the best way to show emotions and advance the experience. Thanks to audiovisual content we transmit experiences, sensations and emotion. This medium offers infinite options for recruitment and differentiation. Video in tourism has become a key element to attract a demanding and infoxicated customer . Its application is essential when it comes to generating engagement with customers, sharing product information and proposing an outlook in terms of prior generation of expectations. In short, it is the art of telling a story, creating a magical atmosphere and connecting emotionally with your customers.
So it is clear that you can’t miss this opportunity that video content offers you to boost your tourism marketing strategy. So, here are
five keys to video marketing
that confirm the power of audiovisual content as a sales dynamizer and as an element of consumer attraction.