Digitalisation in clinics to attract more clients | Amara marketing

1. Techniques for structuring a digital campaign and generating traffic

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Don’t know if you should first set up a social media strategy, create a website, opt for a Market Place, install landings or integrate everything into a single framework?

Don’t know if you should first set up a social media strategy, create a website, opt for a Market Place, install landings or integrate everything into a single framework?

First of all, we advise you to create points of contact both with the client and with the services and products that your clinic wants to offer. In this way, you can then focus on the positioning and strength of your company, since your main objective is that your product has a presence and that you can establish a link with the patient.

Once you have established contact, what means could you use to generate traffic?

What means could you use to generate traffic?

• Start an account on Adwords (shopping carts that can value sales, SEO Content marketing on blogs, getting links).
• Partnerships (can give positioning variables).
• Partnerships (can give positioning variables).
• Advertising and thematic content in networks.

All these tools help to generate traffic, to be recommended and to increase online reputation.

In the strategy, you can set up as many points of contact as you need. They can be commercial, positioning, sales only or branding or brand diffusion.

In the strategy, you can set up as many touch points as you need.

2. Establish a good timing strategy

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Only if you organise yourself well, whether on a daily, monthly or yearly basis, can you make the digital process that a clinic has to go through easier than it seems.

The reasons why a clinic has to go through a digital process are not always as simple as they seem.

The reasons why you should consider digitising your practice are many. Globalisation has made it possible for companies to adopt various technical qualities that benefit all workers.

Globalisation has made it possible for companies to adopt various technical qualities that benefit all workers.

• Labour flexibility
• Direct communication with customers

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• Suitable showcase
• Standardisation
• Standardisation

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The first thing you should do is plan a good strategy to reach your goals more easily. Make sure you have the necessary resources and a good social media presence to carry it out. Find your strengths and what innovative touches you can bring to the table without forgetting your most loyal customers.

3. Key points to digitise your clinic

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Why do you want to digitise your clinic? That is the main question you need to ask yourself. Start by changing the paradigms that have been adopted in companies and put the patient in the right place.

We are in a time of digitalisation

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We are in the age of diverse information, quality content, commercial proximity and active listening to the patient. So join all these key techniques to avoid disappointing your future customers.

3.1. Internal digitalisation

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Having a software and appearing on the most popular social networks are not the only aspects you should take into account. What is important is that there is a good internal connection between departments and, of course, that the clinic’s staff is well trained and very familiar with New Technologies.

To make this possible, you can set up a so-called brainstorming with your working group. In this way, you can make good use of online tools to improve productivity. And, finally, use the Intranet or external tools such as Slack or Yammer to favour internal communications.

The digitisation of clinics.

3.2. Design a website that fits your clinic’s services

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Don’t make the mistake of entering the digital world half-heartedly. If you decide to carry out a digital strategy, do it completely. It would be like showing your premises unfurnished, which would give you a bad image.

The website should be your main image, so take good care of it and invest in it before getting into social media. If you have any doubts about how to structure your website, ask for help from experts in the field such as digital marketing companies, who will be happy to help you achieve your goals.

On the other hand, be clear about the level at which you want to set your goals. If you want to attract locally, make sure you attract more patients to your clinic and stand out from your competition in the area. If you want to go national, you will need to strive for reputation through a modern corporate image and serve patients through an online consultation.

And finally, if you want it to be recognised internationally, add similar features so that it is recognised at the same level as other centres through a corporate website in several languages. And don’t forget that the website must be fast, attractive, navigable and user-friendly, interesting in content and, above all, useful.

3.3. Define the strategy for digitising your clinic

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Once the concept has been clearly established among all employees, you are ready to enter social media. Make sure you invest enough money to engage the services of an industry specialist to set up a successful online strategy. Here are the phases that an online strategy should follow: