SMB Marketing Blog

1. What is affiliate marketing?

Affiliate marketing is a practice within online marketing that consists of the achievement of results after the recommendation of products and services of a third party. In other words, a business collaboration between two … Leer más

1. The user’s attitude in the new digital era

For some years now, the Internet has become an important means of information, communication and entertainment. Such is its impact that a study by We Are Social and Hootsuite, Digital in … Leer más

1. Optimizar URL

1. Optimize URLs and titles

The Keywords used on our website form an integral part of the basic optimization tasks that should be applied to improve the SEO strategy.

1. What is A/B testing?

One of the concerns that arise when designing a new website is to find the design that successfully attracts prospects. It is true that you have to take into account factors such as the current … Leer más

La importancia de incorporar la Navidad en tu identidad online.

Tradicionalmente, las pymes se limit

The importance of incorporating Christmas into your online identity.

Traditionally, SMEs were limited to operating within a small radius of their geographic location, making it … Leer más

The world’s most valuable resource

Digital information has been ruling the world for decades, and it’s no wonder that The Economist called personal data “the world’s most valuable resource”.

Is there a real relationship between the information (title and meta-description) that appears in Google’s results pages and the content you have created for your page (website or blog)? Is the content you create relevant to your reader, your potential … Leer más

Not all small and medium-sized companies determine and/or invest time in explaining the good practices that their employees should follow. And in these cases, how is it possible for an SME to be more competitive? Think that great results start … Leer más