Technology marketing blog

One of the problems that SaaS companies have that perhaps other technology companies, let alone businesses in other sectors, do not have is that what they sell is an intangible product. This product is probably not unique in the … Leer más

1. Internal analysis

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The internal analysis of a company is the first phase of a marketing plan. To introspect about your own business, you should ask yourself why your technology was born, what makes it unique and what audience … Leer más

1. Why is content so important to your marketing strategy?

Content marketing has been fundamental to the travel industry for its ability to strengthen relationships with potential and existing consumers.

Content marketing has been fundamental to the tourism industry … Leer más

1. Implementation of Clusters.

Search engine optimisation has always been one of the essential digital marketing strategies for any type of company. Getting more organic traffic has always been one of the main objectives of most companies with websites … Leer más

1. A website based on the conversion process

Due to advances in web design, there are many companies that are looking for a dynamic website, with an attractive design, that gives the user a feeling of innovation. This … Leer más

1. Who are you targetting?

The immediate answer to this question is that you concentrate your marketing efforts on your potential customers. However, your answer can be more complex if your potential clients are very different between each other. … Leer más

1. Communication between Marketing and Sales

One of the most frequent symptoms that slows down the sales closing process is the lack of communication between the Marketing and Sales teams. As they are two teams that, in principle, have … Leer más

When working with a considerable volume of information and contacts, when there are several lines of business in the same organisation, or when communication between departments is poor and needs to be improved, the answer is usually to invest in … Leer más

1. Reorganise your sitemap, simplifying the structure of your website.

Does the structure of your website respond to the navigation needs of your users? Sometimes, we find technologies that use terms and concepts to classify their pages that do … Leer más