The objective of this project has been to generate a number of leads with an adequate quality to turn them into sales opportunities through a sustainable, scalable and satisfactory system that ensures growth.
The clinic
Pronova Clinic
is a dental clinic with 21 years of experience, located in Palma de Mallorca and working to become a reference of professionalism on the island. It is characterized by the development of dental solutions to complex oral problems through a multidisciplinary approach and its most distinguishing features are the use of minimally invasive techniques and state-of-the-art technologies.
In addition, it has a team of highly specialized professionals with exclusive dedication in each dental service, who also dedicate special attention to solve the doubts and needs of their patients. In short, its work methodology guarantees perfection, working every day to achieve excellence, and maintaining a firm commitment to innovation, high technology, the highest quality in its services and the best human treatment.
The challenge
The solution
Results
The challenge
Since the rise of communication technologies, they have continued to influence consumer behavior and the stages of the buying cycle. In fact, the Internet is nowadays the major source of information for them, where they not only solve their doubts, but also where they actively interact with different channels (websites and social media platforms where they explore products and services) and where they produce their own content (e.g. through ratings and reviews).
Therefore, it is not surprising that to reach this new audience where they spend more time, companies in all sectors, especially in the healthcare sector, have opted for digitization. However, the more this market grows on the Internet, the more difficult it becomes to stand out from other clinics in the same sector. And to attract more users, it is necessary to launch a message that makes clear the positioning and differentiating offer.
For this reason, Clínica Pronova had already carried out online marketing campaigns. However, the quantitative results obtained were not qualitatively satisfactory. His challenge then was to increase not only the number of visits, but also to improve the qualification of his contacts, implementing a long-term strategy that would allow him to obtain real sales opportunities.
real sales opportunities in a sustainable, scalable and
in a sustainable, scalable and satisfactory way.
Do you want to know the solution for dental clinics? If you have a clinic for assisted reproduction, cosmetic surgery, physiotherapy, ophthalmology or any other type other than dentistry, we recommend that you read our page aimed specifically at clinics in these specialties.
The solution
With this objective in mind, campaigns are carried out following the Inbound Marketing methodology: creation of profiles of the target audience and
buyer persona
(potential customers) to allow a better implementation of the strategies; SEO positioning with the creation of
specific positioning pages
development of a content strategy for your blog
content strategy for your blog
social networks and email marketing.
Therefore, taking into account the needs of Clínica Pronova, our objective was to devise a strategy focused on the generation of qualified leads that will improve customer conversion rates and translated into sustained growth for the clinic. In this case, the best solution was to implement a Growth Marketing strategy that would make a difference at the local level.
This strategy began with the creation of buyer persona
buyer persona
(potential customers) that would allow us to better elaborate and execute the appropriate marketing techniques. The redesign and development of the website oriented to positioning and lead conversion was the next step, followed by an SEO strategy and the development of relevant content, the implementation of online campaigns and the planning and management of PPC campaigns.
Do you want to know the solution for dental clinics? If you have a clinic for assisted reproduction, cosmetic surgery, physiotherapy, ophthalmology or any other type other than dentistry, we recommend that you read our page aimed specifically at clinics in these specialties.
Results
In twelve months we have managed to reach the target leads, established with the client, and generated by marketing efforts, thanks to the implementation of the Growth Marketing strategy. In addition, the growth of the clinic can also be observed in:
- Improved domain visibility in search engines. We have tools that allow us to know the visibility of our clients on the Internet. In this case, the visibility valued in relation to other clinics in the sector in Spain has increased 12-fold since the start of the project.
- Improvement in the ranking of keywords positioned in Google. Thanks to the SEO positioning work done both on the blog and on the clinic’s website, we have multiplied by 25 the keywords positioned on the first page of the SERPs, including local ranking terms.
- Exponential increase in the number of visits generated on the website. The SEO efforts, together with the implementation of improvements in the content strategy and the restructuring of the sitemap of the clinic’s website has helped us to multiply the visits by 2.87.
Do you want to know the solution for dental clinics? If you have a clinic for assisted reproduction, cosmetic surgery, physiotherapy, ophthalmology or any other type other than dentistry, we recommend that you read our page aimed specifically at clinics in these specialties.
Growth marketing strategy
Our objective was to devise a strategy focused on the generation of qualified leads that will improve customer conversion rates and translated into sustained growth for the clinic. In this case, the best solution was to implement a Growth Marketing strategy that would make a difference at the local level.
Exponential increase in the number of visits generated on the website.
The SEO efforts, together with the implementation of improvements in the content strategy and the restructuring of the sitemap of the clinic’s website has helped us to multiply the visits by 140.
