Today we tell you what designers say about the creation of a logo. You will then be able to assist in this process.
Preparation is key
A great idea or concept is what the designer will start with. when it comes to creating the logo your hotel needs. Obviously, this idea must be inspired by the identity of your hotel. It must be associated with your
On the one hand, if you have not defined what you want your hotel to be and how it will communicate its message, it will be difficult to motivate the designer. On the other hand, you need me to visualize who your customers are going to be. Because ultimately, you want your logo to be able to convey the values of your hotel.
For this reason, preparation is essential. In fact, both processes -the creation of your corporate identity and the design of your logo- can go hand in hand. They are linked. Keep in mind that your logo will represent what kind of hotel you have and who will want to book one of your rooms.s. Your designer will have to make sure it is distinctive, practical and effective, meeting the requirements of a logo design.:
This will allow you to make the logo recognizable, that is to say, easy to identify in the whole of your brand.
- Memorable. If the logo clearly symbolizes what your hotel brand stands for, the relationship between the two will be remarkable..
- Timeless. Although it can be renewed over time, which is not a bad thing at all, the logo has to be accurate and close to current trends and consumer preferences. Needs to continue to be effective.
- Versatile. Keep in mind that you need a logo that is clear and legible both in black and white and in color. And since color is subjective and emotional, it must identify with your customer. If text is included, the font should also complement it. In addition, it must be useful, working in different media and applications, in both horizontal and vertical formats..
- Suitable. Last but not least, your logo must be created to fulfill its purpose: to symbolize your hotel’s brand according to the preferences of your potential guests..
Be aware of consumer trends
Since your hotel’s logo is usually the first impression your potential customer will have, it is necessary to take into account the trends among consumers in the travel industry. These users today are oversaturated with brands everywhere. That is why you can see that they tend more towards a certain type of style and design. Basically, because they feel more comfortable and identified with those brands.
Obviously, you want your hotel brand to be different. Therefore, you need to choose whether you want your hotel logo to be completely timeless or you would not mind if it adapts over time to the preferences of consumers at that time.
In the second case, you have to know what the consumer preferences of your potential guests are. This will ensure that they agree with what you want them to see from your brand when they meet it. Therefore, whether your designer creates a typographic, iconographic or combined logo, the trends that should be followed are as follows:
- Mono-line logos consisting of simple and solid lines, based on the creation of icons and drawings that define the brand of your hotel in a minimalist and effective way.
- Handmade, especially for those hotels that are in line with typographic logos with classy calligraphy that transmit elegant and artistic values.
- Vintage logos that appear in themed hotels and other tourism related businesses, who want their brand to be allied to a more artistic and nostalgic image..
- Logos with negative space for modern, but also minimalist hotels that have consumers who are more comfortable with designs created in black and white.
Reproducibility is your best friend
Now, it is crucial that your creative designer is able to take into account the logo’s applications. As we said before, it must be versatile, among other things because it is the most visual aspect of your hotel’s brand. So in the name of reproducibility it would have to be considered:
Avoid very thin lines that can be reduced to nothing in small sizes and the excessive use of details that will hinder its application.
- Have consistent white or negative spaces that will make the logo legible, clear and easy to identify.
- The creation of other versions to reproduce shaded logos. Although they work well in digital media, problems arise in print media, such as textiles.
- Include a negative logo or a simple one-ink version to ensure that you will always have a visible application on other backgrounds.
- Have an appropriate color palette, if needed, that fits not only the values of the hotel, but also what it will represent to its potential customers.
What designers think about big hotel logos
If we think of prestigious hotels such as Marriott or Hilton and look at their logos, we may be surprised. They are not the prettiest, nor the most creative or elegant. But when you think of them, their credibility and status is what first comes to mind. Their logos have hardly changed over time: they are timeless. Represent major hotel chains with a prestigious background.
But not all hotel chains are the same. On the other hand, it is Meliá Hotels InternationalThe company has recently changed its logo and branding. Like Sol Meliá, its sub-brand, which when it was bought by the Meliá group acquired its logo. Both have now been modernized to adapt to current trends. Why? In order to highlight the name of the main brand and to get closer to the preferences of your prospects.
So, how a designer will apply all these concepts will also depend on you and your hotel. Then, the final result will be the logo that identifies your hotel immediately, and clearly communicates your products and services to your potential clients..