Travel marketing blog

1. Holiday trends after the pandemic

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Booking.com’s latest research analysing booking data and shopping behaviour and feedback from its surveyed users has highlighted the importance of a number of points that affect consumers and from which the following trends … Leer más

1. Not betting on a direct sales model.

Although it is happening less and less frequently, we still find hotels that only rely on touroperation or OTAs to fill their rooms. However, there are many reasons to become progressively independent … Leer más

As we have reiterated on many occasions, content is fundamental to feed each and every one of the strategies carried out by your tourism business. Content helps us to attract new and regular users by providing the necessary information (inspiration, … Leer más

What is tourism marketing?

Tourism marketing is the set of strategies and actions that can be carried out by the different businesses working in tourism with the aim of publicizing their products, services and experiences, so as to achieve … Leer más

1. Analizar y optimizar tu web para la venta directa.

1. Analyze and optimize your website for direct sales.

The website is the sales channel that hotels should promote the most to increase their direct bookings. However, on many occasions … Leer más

1. The buyer persona review.

As we mentioned, one of the sectors most affected by the Covid-19 pandemic has been tourism. Not only have the limitations of mobility, meeting and seating capacity in establishments taken their toll, but also the … Leer más

1. A website focused on your buyer personas

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If you explore the website of different tourism or hotel companies, you may detect repetitive patterns in the message that the companies want to convey to visitors. It is common that, … Leer más

1. ¿Por qué aplicar el upselling en tu hotel boutique?

1. Why apply upselling in your boutique hotel?

Upselling is not an unknown technique in the hotel market, on the contrary. For years hotel chains have used it to increase … Leer más

1. Differentiate yourself in front of the tourism consumer

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You are well aware that the tourism market is constantly growing, that actually entering this sector is becoming more and more accessible for different sizes of companies. In the same … Leer más