How to choose the colour that best represents your Tech company?

Colour plays a tremendous role in establishing a company’s overall feel. By developing a specific palette, you can create a consistent look whilst tapping into people’s subliminal thought processes. This can not only affect the way that people choose to … Leer más

User behaviour in relation to online advertising

1. The user’s attitude in the new digital era

For some years now, the Internet has become an important means of information, communication and entertainment. Such is its impact that a study by We Are Social and Hootsuite, Digital in … Leer más

Why is your technology company’s sitemap important?

1. Why a sitemap is essential for your website?

A sitemap that is built with clear objectives could be the determining factor in the success of a website, providing a vital link between it and the search engines, and … Leer más

6 tricks to improve your web positioning

1. Optimizar URL
1. Optimize URLs and titles
The Keywords used on our website form an integral part of the basic optimization tasks that should be applied to improve the SEO strategy.

Tourism marketing statistics in 2018. What you need to know.

1. La importancia de la tecnología para los viajes

La industria del turismo se ha

1. The importance of technology for travel

The tourism industry has always adapted to new technologies. In fact, today it is impossible to move forward … Leer más

Cross-selling and up-selling. How to sell the services of your clinic.

1. Los conceptos de cross-selling y up-selling

1. The concepts of cross-selling and up-selling

There are businesses that invest too much time and budget in acquiring new customers, when the key is to consolidate a fixed audience that will repeat … Leer más

What is A/B testing and how can it help your website?

1. What is A/B testing?

One of the concerns that arise when designing a new website is to find the design that successfully attracts prospects. It is true that you have to take into account factors such as the current … Leer más

Tourism marketing trends for 2019

1. Marketing Automation: the intelligent automation of tasks.

If you think about it, it can be a challenge to communicate with your potential customers in a timely and personalized way, whether it’s when they consume your content about a destination, … Leer más