Aligning Marketing and Sales: your company goes Smart
1. Discover the power of Smarketing.
Most travel industry professionals are aware of the changes in consumer habits over the last decade. Your potential customers are increasingly informed about vacation destinations, products and services and, in their relationship with hotel … Leer más
Why is quality content important for a technology company?
1. The importance of becoming a technology reference
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Just as the world of technology is constantly changing with the arrival of innovations, online marketing is a world that is constantly looking to adapt to new customer needs. And … Leer más
10 must-have online marketing metrics for your SME
To make the right decisions you must rely on the data that appears in your statistics. You have to separate reality from perception and rely on real and updated evidence, because today it would be an excuse to say … Leer más
3 strategies to improve lead conversion in hotels
1. Atrae clientes potenciales de calidad
Si bien puede parecer evidente, conseguir más clientes potenciales o leads no siempre es sinónimo de obtene
1. Attract quality leads
While it may seem obvious, getting more leads or leads is not always synonymous … Leer más
Engagement: What are your guests really looking for?
As a hotel manager, you may find this question absurd, but the answer is not as simple as it seems. Do you know what are the preferences of your hotel’s potential customers? What factors can influence their decision? How to … Leer más
Apply inbound sales to your technology company
1. Why is it so hard for my technology company to close sales?
You have invested your time and resources in creating an interesting list of contacts for your business.
You have invested your time and resources in creating a … Leer más
The benefits of Referral Marketing for hotels
1. What is referral marketing?
Referral marketing is a process that encourages a company/brand’s existing customer base to engage their friends, family and other contacts by promoting products and services in exchange for discounts, gift certificates and various other … Leer más
¿Whats is Growth Driven Design?
1. ¿Qué es Growth Driven Design?
El website de tu empresa es uno de los activos más importantes para tu estrategia. Si tenemos en cuenta el ciclo de compra habitual de los consumidores online, vemos que tu sitio web puede … Leer más
Affiliate marketing and how to apply it in your SME | Amara marketing
1. What is affiliate marketing?
Affiliate marketing is a practice within online marketing that consists of the achievement of results after the recommendation of products and services of a third party. In other words, a business collaboration between two … Leer más
The importance of shopping tourism for destinations and hotel companies
1. Shopping as the main tourist attraction
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The concept of ‘shopping tourism’ is quite recent, and is expanding in the tourism sector. Its expansion in the market is due, like many changes currently taking place, to new consumer attitudes… Leer más
