SEO Guide I. How to search for keywords.
It is necessary to apply oneself. To do this we can start with one of the aspects of Search Engine Optimization, the SEO On Page, that is, the strategy of optimizing your website for search engines and user experience. … Leer más
Do you know the basics of Inbound Marketing?
The Inbound Marketing works by empowering potential customers. Seeks to satisfy their needs by creating and sharing useful and relevant content (blogs), to be part of the conversation with the customer. In order to do Inbound Marketing you have to … Leer más
How Häagen Dasz adapts to millennials
They are two close concepts, which have a lot in common, and are sometimes confusing: age and generation. Traditionally, age comes to mind first as a basis for marketing decisions and marketing strategies. In fact, brand and product managers often … Leer más
Lovemarks. The emotional branding of your hotel that makes you fall in love.
And even today, 13 years after the publication of his book ‘Lovemarks, the future beyond brands’, there are still many of Roberts’ concepts and ideas that are worth keeping in mind in our day-to-day marketing.
Do you know the new trends in hotel technology?
Not surprisingly, the hotel industry has been moving more and more into the world of new technologies, simplifying the way travel consumers plan vacations and improving the overall traveler experience. And as expected, this has led to a change in … Leer más
Internal retargeting: how a visitor moves on your website
What is the goal of your website? Conversion. And by conversion we don’t just mean selling a product or service online. A conversion can also be downloading a document, subscribing to a newsletter or filling out a form. You … Leer más
Virtual tourism. Another way to sell tourist experiences.
For this reason, all industries have their sights set on this sector, mainly the tourism industry. One that has always benefited from technology when it comes to minimizing time and costs, thus promoting higher consumption.
Video marketing. What is the best social distribution network?
In a world where word of mouth has turned into hundreds of reviews and digital information, planning a vacation doesn’t start at a travel agency, but in the various online channels. For this reason, creating the right content is no … Leer más
Debranding or the non-branding of your SME | Amara ingeniería de marketing
What company doesn’t want to connect with its consumers? That’s what the marketing world is all about now, creating relationships between brand and customer, building loyalty far beyond the tangible product, falling in love with the experiences and … Leer más
Post on your hotel’s social media profiles following these tips
In addition, a user who is interested in following your brand through social networks should easily recognize that this fanpage or Twitter profile is the official one. Therefore, your social profiles must also be recognizable. Including a brief description … Leer más
