Travel marketing blog

It is true that each change in the algorithm brings us closer to achieving more optimized and relevant search results. So how can we optimize our page according to Google’s criteria and thus optimize our portal? There are a number … Leer más

You probably already know why GDPR is so important to marketers around the world. It is the biggest change in the field of data protection since 1995 and applies to all companies that collect, process or store personal data of … Leer más

Yet, it seems that your online marketing strategy is not working as it should. Why?

You probably already know about the GDPR,the new data protection law that will change the rules of the marketing game for organizations that in some way deal with the personal data of EU citizens.

The GDPR,the new data … Leer más

The world of marketing continues to turn and concepts continue to evolve every day. The concept of 360 strategy is not from last week, but it is still fundamental today to create a successful marketing strategy. The ways in which … Leer más

To date, the hotel sector had lived with the LOPD (Organic Law on Data Protection) approved in 1995 as a result of the EU Data Protection Directive. But now a new horizon of changes and obligations is opening up for … Leer más

Many liner operators, especially smaller ones, do not see the value of developing a marketing strategy. In fact, the managers of these companies are often too busy managing day-to-day operations to be interested in the subject. However, brand differentiation … Leer más

There is no doubt that 2018 is going to be a year in which the tourism sector will continue to be treated with great affection . And both professionals and travelers expect a lot from it! Travel intentions are not … Leer más

The buying process of our consumers is in continual evolution. Our potential customers have much more information about our brand, our industry, our products and competitors. Much more knowledge than we imagine. The Internet is the gold mine … Leer más