Learn how to position your website like Google
It is true that each change in the algorithm brings us closer to achieving more optimized and relevant search results. So how can we optimize our page according to Google’s criteria and thus optimize our portal? There are a number … Leer más
Customer loyalty in the health care environment | Amara marketing
1. CRM software
As you probably already know, having a database of all your customers helps you to have a record of the actions and communications you have carried out, as well as knowing what interactions they have had with … Leer más
Online marketing strategies for building materials
From the creation of a website optimized for search engines and users, to the automation of digital marketing, there are a series of online strategies that are basic in different phases of construction. Actions and tools that reinforce and consolidate … Leer más
7 GDPR principles and what they mean
You probably already know why GDPR is so important to marketers around the world. It is the biggest change in the field of data protection since 1995 and applies to all companies that collect, process or store personal data of … Leer más
The advantages of an online catalog | Amara marketing engineering
Think of your website as a showcase. We believe there are two types: those that immediately invite you in because of how eye-catching and interesting they look; and those that, on the other hand, make you pass them by and … Leer más
What marketing looks like for companies with SaaS business model in 2018.
1. Content marketing
More and more B2B companies, including SaaS business models, are including content marketing as part of their overall strategy and are seeing the benefits of creating quality content. And is that content, created with clear marketing objectives, … Leer más
Build a database for your clinic
1. How do users convert?
Mainly through forms. Forms that do not only have to be contact or appointment forms. Forms that can also be for enquiries or subscription to your newsletter. A newsletter with which you … Leer más
IKEA marketing case. Best practices in marketing strategy | Amara
IKEA is a global brand, widely known around the world. There’s no need to explain its product; we all know it’s the world’s largest furniture and home decor retailer. IKEA was an early adopter of the digital mode of … Leer más
3 reasons – Your hotel online marketing strategy is not working
Yet, it seems that your online marketing strategy is not working as it should. Why?
Technology marketing trends for 2018
Before you know what the trends in technology marketing are, you need to assess what the trends are in your industry. In the following video, Deloitte’s U.S. global technology, media and telecommunications leader, Paul Sallomi, examines the current trends in … Leer más
