From LOPD to GDPR. The new European data protection regulation.
To date, the hotel sector had lived with the LOPD (Organic Law on Data Protection) approved in 1995 as a result of the EU Data Protection Directive. But now a new horizon of changes and obligations is opening up for … Leer más
Uses technology to sell technology
If this is the case of your technology business and the day to day life is eating you up to the point of not being able to apply your own story to your company, don’t you think it is time … Leer más
What is GDPR or RGPD? What changes for my SME in 2018?
In this online conversion process, what interests our SME is to get the contact details of the users who in turn are interested in our content: on our blog, on our website, on our social networks… Data that we use… Leer más
Competing with large cosmetic surgery franchises
How can you stand out from cosmetic surgery franchises?
Of course, what you want is for your cosmetic surgery clinic to stand out from the competition. Maybe you have never even considered it, thinking that it is impossible. Well, we … Leer más
Marketing strategy is important for shipping companies
Many liner operators, especially smaller ones, do not see the value of developing a marketing strategy. In fact, the managers of these companies are often too busy managing day-to-day operations to be interested in the subject. However, brand differentiation … Leer más
The complexity of the building materials sector | Amara
Whether your purpose is to sell your products to end customers (B2C) or to industry professionals (B2B), you need to be able to inform about the multiple and complex options available to your potential buyers and referrers. But the truth … Leer más
HubSpot case study. How to adapt your technology company to GDPR.
Any company that handles data of European citizens, even if it is not within the European framework, must comply with this regulation and will be subject to penalties for non-compliance. Of course, consumers see this change as a positive … Leer más
Are you clear about your objective? Improve your SMB’s email marketing ROI
Email marketing, well executed, can have an ROI of up to 4,300%. For this reason, it’s not exactly an online strategy you should overlook. Especially in your SME. But there is a big difference between generating a huge amount of … Leer más
Why is my clinic’s website not working? | Amara marketing
When talking about your clinic’s website, you should know that if you don’t ‘go out’ to find your patients, they will never find you. Now they no longer have the possibility of walking in front of your business and … Leer más
Do you know what GDPR will mean for your hotel? The keys.
