Bases for working on personal branding in social networks
1. Know what personal branding is all about.
If you are a professional in the health sector, have a clinic and have been implementing digital marketing actions for some time, perhaps you have thought that you should take the step … Leer más
Hotel marketing mistakes and how to fix them in 2022
1. Not betting on a direct sales model.
Although it is happening less and less frequently, we still find hotels that only rely on touroperation or OTAs to fill their rooms. However, there are many reasons to become progressively independent … Leer más
Practical digital marketing trends to watch in 2022
1. The creation of increasingly tailored content.
We must be clear that content will always be part of our digital marketing strategy. The creation of content is simply fundamental to carry out and drive any online action. It is the … Leer más
15 freemium marketing tools for SMEs
1. WordPress
WordPress es uno de los CMS gratuitos más útiles que vas a encontrar par
1. WordPress
WordPress is one of the most useful free CMS you will find for the development of your content strategy. It became especially … Leer más
New trends in video marketing for your hotel
As we have reiterated on many occasions, content is fundamental to feed each and every one of the strategies carried out by your tourism business. Content helps us to attract new and regular users by providing the necessary information (inspiration, … Leer más
How to create promoters and earn referrals with online strategies?
1. Why does your clinic need promoters and referrals?
As you know, consumption patterns and communication methods have changed and continue to change due to information technologies. The Internet has been a great showcase for businesses in different sectors and … Leer más
What is corporate branding and how does it benefit your company?
1. What is corporate branding and what is its objective?
Currently, competition in the market is getting tougher and tougher, not only because of the constant birth of new companies, but also because of the rise of new technologies and … Leer más
Key elements of a marketing plan for technology companies
1. Internal analysis
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The internal analysis of a company is the first phase of a marketing plan. To introspect about your own business, you should ask yourself why your technology was born, what makes it unique and what audience … Leer más
What is tourism marketing today?
What is tourism marketing?
Tourism marketing is the set of strategies and actions that can be carried out by the different businesses working in tourism with the aim of publicizing their products, services and experiences, so as to achieve … Leer más
How to attract the clients that matter to your clinic
We know that existing, repeat patients account for more than half of a clinic’s customer base. However, you also need a continuous flow of new customers to keep the sales funnel active and compensate for the loss of patients.
