Why is online marketing important for ferry companies?
The basics for marketing your hotel in 2018.
Until recently, hotel marketing was not an issue, but now consumers in the travel industry have needs that are not limited to price, location and even exclusivity of accommodations. Today we are looking for personalized experiences from the moment we … Leer más
Why do customers choose Booking.com instead of your hotel’s website?
El comportamiento de los viajeros ha cambiado a lo largo de los años
Traveler behavior has changed over the years. In fact, it is still evolving today. Some 50 years ago it was very difficult to find a way to … Leer más
Saves time in content creation. You need a plan!
And although you already know this, you have your keywords ready, your topics prepared and you already know what some of the titles of your publications will be, you are missing something. Plan your content.
Improve your ranking on Facebook. How does the wall work?
At the same time that you are concerned about creating quality content for your social media strategy, you must take into account other aspects that affect the ranking of your publications in this social network.
Ferry trips and excursions: a strategy to attract more customers
Currently, ferry operator companies are more oriented towards daily and regular lines, i.e. transporting passengers from point A to point B. Obviously, this allows for a regular revenue stream and stability within the company, but as usual, revenues decrease as … Leer más
Branded content vs. Content marketing. Examples in the hotel sector.
Nowadays, in an environment where technology and the digital world is fundamental, we find the need to work more and more on our hotel’s website to try to attract visits, convert them into users who frequent it, and try by … Leer más
Web content. The power of storytelling to stand out with your story.
We’re not talking about you inventing anything. Of course not. We are talking about the power of storytelling. Because if you already have a website, the next step is to have a blog… And the next step is to … Leer más
Online marketing strategies to drive direct hotel sales
The solution? The data of your leads (sales opportunities) and your customers. If you do not know your potential customers, the buyer personas, it is very difficult for any of the online marketing strategies to have positive results for your … Leer más
Customer loyalty. The basics you must master in strategy.
If you identify with any of these questions, it is important to pay attention. Today, emotional intelligence, social intelligence is one of the keys. Empathy is essential in any job, but even more so when dealing with your customers. You … Leer más
