The Smarketing objective. The strategy of the Marketing and Sales teams.
With the Inbound Marketing boom, terms have been coined or rescued that we should take into account and even implement even if we do not carry out the attraction marketing methodology. One of these terms is
Smarketing
One of … Leer más
Discover how to make a landing page. Step by step.
Getting information about your web visitors through the forms they fill out allows you to build a solid database with interesting contacts (potential customers) who have been attracted by your brand, by your hotel. How? With your content offer. That … Leer más
The art of pleasing your customers. The Ben & Jerry’s case.
Pleasing our customers, working on gaining their trust is a practice that began long before Inbound Marketing, although its methodology integrates it as if it were a mantra. In other words, the Inbound Methodology allows you to gain the trust … Leer más
Do you know bleisure hotels? Find out about new trends.
In this context of change, a new trend has emerged, known asbleisure hotels , which basically affects urban hotels. The stability that urban hotels used to enjoy is now a thing of the past. We are no longer … Leer más
Attract more traffic to your ferry company’s website. Step-by-step guide.
In today’s article we are going to focus on how to attract those visitors (still ‘strangers’ to your business) to your website.
SEO Guide IV. Optimize content for SEO. Write for your readers.
How do they offer such veracity? In two aspects. On the one hand, if your content is of quality, they will spend more time browsing your page, they will come back to visit you and, surely, they will want to … Leer más
What is lead scoring? The importance of working your leads.
As you know, a lead is a sales opportunity. That is, that contact that you have in your database (because he has subscribed to your newsletter, for example, or has downloaded a guide or an ebook from your website). … Leer más
SEO Guide III. What elements should your site have for good SEO?
… Leer más SEO Guide II. Search engine optimization.
What is neuromarketing? Techniques and examples.
In general, neuromarketing analyzes the levels of memory, emotion and attention that consumers show when faced with different stimuli, such as, for example, a change in the color of a product or its position, among others.
