Healthcare marketing: examples in the digitisation of clinics
1. Rebranding.
For many medical clinics, the word ‘rebranding’ may sound unnecessary or even frightening. The rebranding (and we’re not just talking about changing a logo) can be a considerable investment. However, there comes a time when different factors mean … Leer más
Key conversion strategies in medical marketing
1. Promotions.
Promotions are an infallible way of bringing a clinic’s products and services closer to its clients and potential clients. Promoting is a way to make a treatment or group of treatments more visible and attractive, to make them … Leer más
How to analyse the performance of web content in tourism
1. Why is content so important to your marketing strategy?
Content marketing has been fundamental to the travel industry for its ability to strengthen relationships with potential and existing consumers.
Content marketing has been fundamental to the tourism industry … Leer más
Technology marketing trends for 2021
1. Implementation of Clusters.
Search engine optimisation has always been one of the essential digital marketing strategies for any type of company. Getting more organic traffic has always been one of the main objectives of most companies with websites … Leer más
Inbound Marketing Guide for SMEs. Step by step.
1. How to lay the foundations for Inbound Marketing.
1.1. Identify who are the buyer personas of your business.
Your company’s website needs adequate traffic for your SME to get customers. To do this, it is necessary to identify and … Leer más
Social media plan step by step I. Situation analysis and objectives.
Why does your SME need a social media plan?
What results do you get with your social media marketing efforts? It is possible that, although you have been posting consistently for a while, at most, you have only managed to … Leer más
5 top digital marketing strategies for SMEs | Amara marketing
1. SEO positioning.
SEO (Search Engine Optimization) is the strategy responsible for working the organic positioning of your website. That is, it is the process of optimizing your website so that it appears in the first results of … Leer más
Online reputation in clinics | Amara marketing
1. Create a ‘Covid-19’ space with relevant information.
The Covid-19 pandemic has raised a lot of uncertainty about the safety protocols in place in clinics, the availability of treatments and even information as simple as opening hours. And while … Leer más
The growth of health tourism in Spain and Europe
1. Medical tourism in Europe
1.1. The current situation of medical tourism in Europe
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In March 2020, Europe, one of the regions most affected by the virus, was declared the epicenter of the pandemic as the Covid-19 outbreak … Leer más
What will medical tourism in Spain and Europe be like?
1. Conduct a study on the current situation of your clinic.
What do you need to analyze in your clinic? Before starting to learn about health tourism strategies, especially for 2021 and beyond, you should consider whether your clinic meets … Leer más
