The GDPR is the new data protection law that comes into force in May 2018 and drastically affects the marketing world. If you manage personal data of EU citizens, you must fully understand what GDPR means for your hotel and therefore we inform you of its 7 principles.
Digitalization has reached all sectors, definitely the building materials sector as well, and if your intention is to get more customers, you need to take advantage of all the benefits of a website, starting with attracting potential customers and delighting them with your online catalogs.
Many companies with a SaaS business model must become experts in digital marketing to profitably attract new customers, retain them and build customer loyalty so that the lifetime value of their customers improves in the long term. So what are the strategies that will help the most?
When you have enough traffic on your website, some of the users should be able to convert into contacts through forms. And when you have a healthy database of contacts, you can not fail to implement the necessary strategies to convert them into first appointments.
We present you the IKEA success story and tell you about the best practices of its marketing strategy. IKEA advertising is always positive and interesting!
If you want your customers to find you, you have to be online. Even so, it seems that your hotel’s online marketing is not working as it should. Why?
Competition in the technology sector increases with new products and services, consumer expectations change with this offer and, as a result, consumer trends are redefined almost every year. Given this current situation, do you know the trends in technology marketing for 2018?
Considering the upcoming new data protection law, the GDPR, marketers are looking for solutions. In this post we will tell you how a hotel CRM can help you comply with the new legislation.
Do you know what direct marketing is and how it can help bring more patients to your clinic? Today we explain what direct communication strategies consist of, its most common and effective channels and how we can measure the results. Learn today how to reach the target you are most interested in.
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