How do your customers find new building materials? Do they search for you directly on Google? We present the Buyer Journey to help you understand how your customers reach you.
B2B businesses face numerous difficulties in acquiring new customers and sales, so marketing strategies need to be streamlined as much as possible. In this publication we recommend 5 practical tools that will allow you to boost your B2B marketing strategies.
Google’s algorithm updates have surely left you confused and worried. It’s as if the search engine waits for us to get everything organized and then launches a new version that makes all your previous efforts go in vain.
It costs more to attract a new patient to your clinic than to retain and generate engagement with an existing patient, who can also recommend your services. How? By including in your loyalty strategy three key tools that allow you to execute actions during their purchase cycle.
You can’t build a house from the roof up. Just as there are fundamentals to building a home, there are fundamentals in digital marketing. It is not productive to carry out complex actions when you have not yet mastered the basic online marketing strategies in each phase of construction.
The GDPR is the new data protection law that comes into force in May 2018 and drastically affects the marketing world. If you manage personal data of EU citizens, you must fully understand what GDPR means for your hotel and therefore we inform you of its 7 principles.
Digitalization has reached all sectors, definitely the building materials sector as well, and if your intention is to get more customers, you need to take advantage of all the benefits of a website, starting with attracting potential customers and delighting them with your online catalogs.
Many companies with a SaaS business model must become experts in digital marketing to profitably attract new customers, retain them and build customer loyalty so that the lifetime value of their customers improves in the long term. So what are the strategies that will help the most?
When you have enough traffic on your website, some of the users should be able to convert into contacts through forms. And when you have a healthy database of contacts, you can not fail to implement the necessary strategies to convert them into first appointments.
