
7 Web trends to stay on trend
The website of your Mallorcan SME is your showcase open to the world 24 hours a day, 365 days a year. Here are seven trends to stay on trend.

The website of your Mallorcan SME is your showcase open to the world 24 hours a day, 365 days a year. Here are seven trends to stay on trend.

Email is one of the most personal forms of communication that can boost your direct bookings. Know the rules of email marketing.

An insight is an emotional branding strategy focused on a somewhat hidden truth about our target. Learn about its benefits and some examples.

Building the corporate image of your hotel goes far beyond designing a logo, defining colors and choosing a name, and it goes far beyond sensory marketing.

Discover how a good blog can help you position your brand in the major search engines. Learn some tricks to optimize SEO and take the plunge.

We live in a digital world, and yes, we spend a lot of time connected, but who said that personal, face-to-face relationships have lost power?

Get to know the trends in video marketing related to the world of tourism and get inspired to be on the top list of 2017. Discover great ideas.

Ferry companies should consider implementing a booking engine for their own products, simplifying the management of ticket sales.

Your customers are changing. But how can you adapt your SME to these changes? We offer you some tips to improve your marketing strategy.