SMB Marketing Blog

1. Demand and offer a pitch according to your position.

It may seem obvious, but the truth is that not all projects start with a good pitch. The rush and, sometimes, lack of communication can lead to omit a step … Leer más

Remember that web analytics refers in digital marketing to the process of studying the elements, techniques and tools that we use for a website to successfully meet marketing and sales objectives. The idea is that the time and resources you … Leer más

1. What are the keys to successful web design?

The design of your website will be essential to capture the interest of your potential customers, but first you must know what are the strategic keys to make the design not … Leer más

1. How to lay the foundations for Inbound Marketing.

1.1. Identify who are the buyer personas of your business.

Your company’s website needs adequate traffic for your SME to get customers. To do this, it is necessary to identify and … Leer más

Why does your SME need a social media plan?

What results do you get with your social media marketing efforts? It is possible that, although you have been posting consistently for a while, at most, you have only managed to … Leer más

1. SEO positioning.

SEO (Search Engine Optimization) is the strategy responsible for working the organic positioning of your website. That is, it is the process of optimizing your website so that it appears in the first results of … Leer más

Number of leads, quality leads and management capacity

Once you explain that our hallmark is to always meet the targets set, it happens as a mixture of success in setting them and taking it personally, and you indicate that the … Leer más

What is a web audit

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The RAE defines audit as “Systematic review of an activity or situation to evaluate compliance with the rules or objective criteria to which they must be submitted”. If we apply this definition to today’s … Leer más

1. Buyer personas and buyer’s journey: now more than ever

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One of the reasons that lead to the success of the different online strategies implemented by a company is its ability to know its customers. If you haven’t heard … Leer más

1.  The five phases in the process of creating pages

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It is common to find a lot of information about the phases of building a website. However, it is not a question of the number of phases, but about … Leer más