SMB Marketing Blog

1. Exploration phase

One of the most important aspects of internationalizing your SME is to define the foreign market to target, especially knowing what are the main needs or concerns of your potential customers. Thanks to the multiple opportunities … Leer más

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1. How to lay the foundations for Inbound Marketing

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If there is a common and determining factor among small businesses, it is the lack of resources. As a result, on many occasions, most of their efforts tend to be … Leer más

1. Understand what the current reality is and change your mindset.

This is undoubtedly the most complicated step for a manager. But the reality is that the most successful marketing and sales strategies today are those focused on the user… Leer más

1. Why make a marketing plan?

If until now your company in the construction sector did not have a marketing plan, do not worry, it is more common than you think in your sector. In the construction sector it has … Leer más

1. El poder del engagement

Seguramente ya has oído hablar sobre el engagement. Y probablemente asocies engagement a las redes sociales, ya que las interacciones de los usuarios son muy importantes en una estrategia de social media. Sin … Leer más

1. What exactly is B2B marketing?

As you may already know, B2B marketing (Business to Business) is that which, through the use of different strategies, aims to publicize a business, attract potential customers and sell their products and/or … Leer más

To make the right decisions you must rely on the data that appears in your statistics. You have to separate reality from perception and rely on real and updated evidence, because today it would be an excuse to say … Leer más