The best success stories for increasing direct hotel bookings
OTAs have been a fantastic solution in the market for large and small hoteliers. But let’s not kid ourselves, our goal is to get as many direct bookings as possible. Twenty years ago, of course, we would not even have … Leer más
Benefits of video marketing for your hotel chain
It is clear that video is in fashion. But it is not a passing fad. This is an upward trend. There are many benefits of video marketing for your hotel chain. The latest statistics make this clear:
Learn how to measure the ROI of online marketing for hotels
The hotel’s marketing budget generally accounts for approximately 4 to 5% of total revenues. However, although it is a small amount in relation to the total, much of the hotel’s success is directly proportional to the efficiency with which that budget … Leer más
How video marketing influences tourism
In recent years we have seen how the travel industry has been integrating the use of video to help build better user relationships, educate and convert consumers, and improve customer satisfaction.
Advantages of increasing direct hotel bookings
Hotels and hotel chains still have a lot of room for improvement when it comes to converting online traffic into direct bookings. That’s why we want you to discover the advantages of increasing direct bookings on your hotel’s website. … Leer más
Communicating hotel theming through video marketing
As you may already know first hand, the conventional sun and beach offer is becoming obsolete. In recent years, themed hotels have been essential for chains to differentiate themselves from the competition.
Therefore, it has once again become necessary to … Leer más
Find out how to convert web traffic into hotels and sell more
There are a number of tactics and strategies that can be used to increase direct bookings. However, we want to offer you the most significant keys so that you can discover how to convert web traffic into hotels.
Improve with these 5 keys to video marketing for hotels
Maybe your chain has already produced its own branded video, but it’s still not getting the results it could. No doubt it is a great tool, but you have to know how to use it. With these five keys … Leer más
5 ways to improve profitability with online marketing for hotels
Online marketing for hotels is becoming more and more complicated, because the players (OTAs, metasearch engines, reviewplatforms…) within this playing field are very diverse and have objectives that often go against the hotels’ online distribution policy. Therefore, with this … Leer más
Trends in tourism: the future of video
The rise of video marketing in tourism has been one of the most exciting trends in recent years. In fact, this year it is positioning itself as the star in all stages of the conversion funnel.
