Techniques to improve the conversion process | Amara marketing
1. Combine efforts between marketing and sales
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One of the factors that leads to the loss of potential customers is the lack of communication between the marketing and sales departments. While both departments share the goal of acquiring … Leer más
How to improve writing skills in a tech company?
1. Who are you targetting?
The immediate answer to this question is that you concentrate your marketing efforts on your potential customers. However, your answer can be more complex if your potential clients are very different between each other. … Leer más
How to enhance the competitive advantage in boutique hotels or agritourism
1. A website focused on your buyer personas
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If you explore the website of different tourism or hotel companies, you may detect repetitive patterns in the message that the companies want to convey to visitors. It is common that, … Leer más
Process and creation of web pages
1. The five phases in the process of creating pages
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It is common to find a lot of information about the phases of building a website. However, it is not a question of the number of phases, but about … Leer más
Why does your clinic need a dynamic web design? | Amara
Businesses in the healthcare sector that have gone digital, or have decided to refocus a website that has been out of date for some time, have a clear premise: the need to achieve an ideal website that meets their … Leer más
Accelerate sales closure through lead scoring
1. Communication between Marketing and Sales
One of the most frequent symptoms that slows down the sales closing process is the lack of communication between the Marketing and Sales teams. As they are two teams that, in principle, have … Leer más
Upselling techniques in boutique hotels
1. ¿Por qué aplicar el upselling en tu hotel boutique?
1. Why apply upselling in your boutique hotel?
Upselling is not an unknown technique in the hotel market, on the contrary. For years hotel chains have used it to increase … Leer más
Optimising the purchasing process in the internationalisation of companies
1. Exploration phase
One of the most important aspects of internationalizing your SME is to define the foreign market to target, especially knowing what are the main needs or concerns of your potential customers. Thanks to the multiple opportunities … Leer más
Digitalisation in clinics to attract more clients | Amara marketing
1. Techniques for structuring a digital campaign and generating traffic
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Don’t know if you should first set up a social media strategy, create a website, opt for a Market Place, install landings or integrate everything into a single framework?… Leer más
Why is CRM vital for technology companies?
When working with a considerable volume of information and contacts, when there are several lines of business in the same organisation, or when communication between departments is poor and needs to be improved, the answer is usually to invest in … Leer más
