Do you know the concept of lovemark? According to Kevin Roberts, the formula to be a lovemark is the sum of mystery, sensuality and intimacy in front of your target.
Do you know the scope of technology in the hotel sector? Do you really know how it affects your business? Get to know the new trends in hotel technology.
Have you heard of internal retargeting? It is a digital marketing strategy that seeks to convert the user before they leave your website.
With new technologies, users have been changing the way we consume. Now they offer us a new getaway to explore: virtual tourism.
Creating the right content is no longer enough, you have to know in which format and channel to distribute it to reach users planning their vacations.
Will there be a future without advertising? We don’t know, but what we can say is that branding as we know it will disappear and give way to debranding.
Social networks are not just about being there. You must interact, converse with your followers and, of course, post on your social media profiles.
Are your sales Inbound? By transforming the way we do online marketing, it has also transformed the way we sell. Do you know how?
Do you know which posts work on your Facebook page? Analysis is key to know if your strategy or actions are getting results.
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