
Social media plan III: analysis and results of your social media strategy
If you work your social media strategy but do not analyze the results of your actions, how will you know if your campaigns are successful? Today we learn how to measure KPI’s.

If you work your social media strategy but do not analyze the results of your actions, how will you know if your campaigns are successful? Today we learn how to measure KPI’s.

Today, CRM in hotels is a key part of addressing the challenges of the industry and the demands of an increasingly digital customer.

Learn how to create a social media plan step by step. In this second installment of our guide we talk about the budget and the social media content plan.

Today we are facing a digital version of word-of-mouth, user-generated content that is as important as any of your other online strategies.

Do you want to be more efficient and improve your return on investment through your ferry company’s online channel? We show you how to increase your sales.

Do you know how you should leverage content to get more sales opportunities? Educate your contacts with workflows focused on Lead Nurturing.

What is a CRM? What is email marketing? The line that differentiates a CRM tool and email marketing is not always clear.

Differentiating brands is not just for travel industry giants. Online marketing is important to maintain ferry companies and expand them.

Until recently, marketing a hotel was not an issue, but now consumers in the travel industry have different needs. Get to know them!