SMB Marketing Blog

IKEA is a global brand, widely known around the world. There’s no need to explain its product; we all know it’s the world’s largest furniture and home decor retailer. IKEA was an early adopter of the digital mode of … Leer más

What are the steps of a value campaign?

There are TWO that you must follow, and we are not talking about the fact that you should only keep in mind two steps, but that you must remember the acronym TWO … Leer más

If, in addition, you participate as an exhibitor at a fair, you can: more easily get contacts from new customers, so you can more easily gain their trust by interacting face to face with them; contact new suppliers; offer all … Leer más

So once you get the traffic, thanks to your blog and your website, you need to invest in strategies that allow you to get contacts with whom to have a conversation. If you want to know how, pay attention and … Leer más

Before we dive into LinkedIn, let us ask you a question. What are the objectives of your Inbound strategy? Take a look at the following list and mark which ones are yours… Leer más

In this online conversion process, what interests our SME is to get the contact details of the users who in turn are interested in our content: on our blog, on our website, on our social networks… Data that we use… Leer más

Whether your purpose is to sell your products to end customers (B2C) or to industry professionals (B2B), you need to be able to inform about the multiple and complex options available to your potential buyers and referrers. But the truth … Leer más

Email marketing, well executed, can have an ROI of up to 4,300%. For this reason, it’s not exactly an online strategy you should overlook. Especially in your SME. But there is a big difference between generating a huge amount of … Leer más

What is SEO?

SEO (Search Engine Optimization) is a web content strategy whose objective is that our pages appear, in an organic way (without paying ads), in the first results of search engines like Google.

CRM stands for Customer Relationship Management, i.e. customer relationship management. With an integrated CRM you can unite your sales and marketing strategies on the same platform.