SMB Marketing Blog

Content is what we want people to find when we do a search on search engines, therefore, content is what companies, especially SMEs that want to make ourselves known, we must work on. How? With an appropriate Inbound marketing strategy … Leer más

And why these and not others?

Positioning in search engines like Google while creating relevant content for our potential customers already involves work. On the one hand, we must follow the best practices for search engine optimization. On the other hand, we must create educational … Leer más

You may even be surprised to find that actions you thought wouldn’t work have finally been the ones to which your target has responded most favorably. And the other way around. By analyzing the results of your actions you will … Leer más

Step 5. Social media plan budget.

This step is often included at the end of the process. Other professionals start with the budget, which is also very logical considering that, why fool us, normally you will be the one that … Leer más

And what does it consist of?

Lead Nurturing is known as the process by which we build relationships with our contacts, thanks to content that is relevant to them. In our case, every time we think of this concept, … Leer más

And although you already know this, you have your keywords ready, your topics prepared and you already know what some of the titles of your publications will be, you are missing something. Plan your content.

We’re not talking about you inventing anything. Of course not. We are talking about the power of storytelling. Because if you already have a website, the next step is to have a blog… And the next step is to … Leer más

The most common co-branding is the one in which two brands are united in the same product. For example, Marcilla and Philips joined forces to create a single-serve coffee maker. Philips provided the technology and design, and Marcilla created … Leer más