SMB Marketing Blog

Now is when we introduce a second phrase to remember: if happy customers are your best ambassadors, your employees are your best representatives, the face of your business. Do your employees know your company’s history and values? Is there harmony … Leer más

It is clear that by improving the customer experience in an online purchase, or the diner in a restaurant, offering exclusive products or improving the service, we are already part of these experiential strategies, but in the end we … Leer más

Sometimes we hear the term ‘augmented reality’ as if it were a distant idea, very technical and only for big Silicon Valley companies. But more and more nearby companies are daring to enter this field. And the results are incredible!

Pleasing our customers, working on gaining their trust is a practice that began long before Inbound Marketing, although its methodology integrates it as if it were a mantra. In other words, the Inbound Methodology allows you to gain the trust … Leer más

As you know, a lead is a sales opportunity. That is, that contact that you have in your database (because he has subscribed to your newsletter, for example, or has downloaded a guide or an ebook from your website). … Leer más

In general, neuromarketing analyzes the levels of memory, emotion and attention that consumers show when faced with different stimuli, such as, for example, a change in the color of a product or its position, among others.

They are two close concepts, which have a lot in common, and are sometimes confusing: age and generation. Traditionally, age comes to mind first as a basis for marketing decisions and marketing strategies. In fact, brand and product managers often … Leer más

What is the goal of your website? Conversion. And by conversion we don’t just mean selling a product or service online. A conversion can also be downloading a document, subscribing to a newsletter or filling out a form. You … Leer más

What company doesn’t want to connect with its consumers? That’s what the marketing world is all about now, creating relationships between brand and customer, building loyalty far beyond the tangible product, falling in love with the experiences and … Leer más

As you may have noticed, your company page has a section of ‘.Statistics’, where you can see a series of graphs that you can limit to a specific time, for example the actions on your page, visits, reach and … Leer más