Travel marketing blog

In that sense, content marketing is not an isolated element and, therefore, must also be adapted for a strategy in a B2B company. More specifically, B2B companies in the travel industry need to build content to achieve strong relationships through … Leer más

Trust

Video in tourism is undoubtedly an excellent way to gain the trust necessary to close the sale. Consciously or not, the buyer knows that video is much more difficult to ‘fake’ than an image or text, especially in small … Leer más

To make it clearer, we provide you with an “academic” definition that always looks better: “content marketing is a strategic approach focused on the creation and distribution of valuable, tailored and consistent content to attract and retain a clearly identified … Leer más

To all this, it should be added that YouTube, the popular video portal acquired by Google in 2006, is already the second largest search engine on the Internet with 2.6 billion searches and in 2018 it is estimated that … Leer más