Travel marketing blog

Nowadays, in an environment where technology and the digital world is fundamental, we find the need to work more and more on our hotel’s website to try to attract visits, convert them into users who frequent it, and try by … Leer más

The solution? The data of your leads (sales opportunities) and your customers. If you do not know your potential customers, the buyer personas, it is very difficult for any of the online marketing strategies to have positive results for your … Leer más

If you identify with any of these questions, it is important to pay attention. Today, emotional intelligence, social intelligence is one of the keys. Empathy is essential in any job, but even more so when dealing with your customers. You … Leer más

To get these potential customers, we must know very well what is the profile of our guest, that is, our buyer-persona (semi-fictitious profiles of our customers). If you want to learn more about buyer-persona profiles, you can do so … Leer más

Back to SEO. This time to explain how to position your video. We teach you the best practices and tips to get a rich video snippet in Google SERPs. This post is for you if you have ever wondered where … Leer más

Our consumers’ buying process is constantly evolving. Our potential customers have much more information about our brand, our industry, our products and competitors. Much more knowledge than we imagine. The Internet is the gold mine of information and today … Leer más

And not only because, logically, we must adapt to our customers, but also because many of these trends are here to stay and are not just passing fads. Today we will see some new trends and others that have been … Leer más

The Facebook Statistics section will provide you with a lot of useful information to analyze your posts and their performance. If you publish but don’t analyze, how will you know if your work is paying off?

Off Page SEO are all those elements that are external to the page but that also help us in our organic positioning. Let’s say it’s a step up the SEO ladder, a more in-depth work to compete for more difficult … Leer más

With the Inbound Marketing boom, terms have been coined or rescued that we should take into account and even implement even if we do not carry out the attraction marketing methodology. One of these terms is
Smarketing
One of … Leer más