The online marketing strategy for DMC agencies
1. The importance of defining your target audience
If you remember our explanation of customized experiences and how to sell them to B2B clients or B2C clients, you now have a firmer idea of how to take advantage of this … Leer más
4 success stories of hotel marketing campaigns
1. An innovative communication campaign in social media
Not long ago we explained the importance of having an online presence in social networks. Of course, supporting your entire marketing strategy on social media is not advisable, since it is … Leer más
What content strategy for tech companies should look like
1. Why quality content is relevant?
You may remember, we have gone through several fashions when it comes to web content (not counting the many more that influence its design). We’ve had times when design was visual and content was … Leer más
Improve your clinic’s web content with emotional marketing
1. What is emotional marketing and why does it work?
As mentioned above, we usually opt for a marketing methodology and implement strategies to attract, convert, increase first appointments and build customer loyalty (where applicable). And in this process, emotional … Leer más
New marketing trends in 2019 for your tech company
1. Inbound tools
In 2019, inbound tools remain a powerful ally to implement your marketing strategies, effectively position your website and generate leads or sales opportunities. Changes in the way all users are consuming online content are greatly influencing all … Leer más
B2B marketing strategy in construction materials | Amara
1. What exactly is B2B marketing?
As you may already know, B2B marketing (Business to Business) is that which, through the use of different strategies, aims to publicize a business, attract potential customers and sell their products and/or … Leer más
How to sell personalised experiences to customers or travel agencies?
1. The change in consumer attitudes in tourism
.
We are well aware of the high demands of the tourism sector that you have to face every day. It is one of the sectors most subject to change and innovation, … Leer más
The importance of social media in tourism | Amara marketing
1. Why is the union of tourism and social networks so important?
The rise of the Internet in the tourism sector is no longer a surprise to you. Not only has it transformed the way you reach your hotel to … Leer más
How to improve your SME’s commercial process | Amara marketing
How to prepare your clinic’s marketing plan | Amara marketing
1. The importance of the strategic marketing plan
You already know that the healthcare sector is in continuous change due to the influence of the latest technological developments. Not only clinics are in search of acquiring the best technology … Leer más
