How to do email marketing. The keys to a successful email.
Without a strategy that works from within the buyer’s journey, the hotel conversion funnel, the traffic you generate will not be converted into direct bookings. That’s why we rely on email marketing. Email is one of the most important … Leer más
How to plan a content strategy. Inbound Content II.
Defining a strategy is important
As you may already know, content is essential for the success of an Inbound Marketing strategy, framed within the online marketing plan of your SME. It is what allows a visit to your … Leer más
Have you done your marketing homework during the off-season?
During the off-season we must continue to work on marketing, perhaps with less insistence but with more enthusiasm to face a new stage, don’t you think?
Is your startup competitive? Automate your content.
The main objective of marketing automation is to monetise the time you spend on your digital strategy. That is, to help you prioritise and carry out marketing actions in a more agile and efficient way. So that achieving your goals … Leer más
Video marketing, the new business card
Through a video, you can make yourself known, tell the story of your company, explain success stories, present products and services or even describe instructions for use or processes, such as how to make an online purchase on your website.
The 6 W’s of workflows. The Marketing Automation of your hotel.
There are many ways to work with workflows, but today we will focus on their role in automating processes to improve the performance of the hotel industry and, consequently, guest satisfaction.
How to improve your hotel’s brand exposure
Think that a good communication strategy can be of great help not only to improve the perception that consumers have of your brand, but also to increase traffic to your hotel’s website. Communication practices are a nod to engagement… Leer más
Contests in social networks. What you need to know.
What’s more, when you thought about it, you probably thought it was the easiest and most effective way to get potential customers. Because everyone is nowadays on social networks, sharing, liking, uploading photos, retweeting, etc.
Dunas Hotels & Resorts, a web and UX redesign success story
From time to time it is necessary to redesign your hotel’s website, give it a change of style and adapt it to your target. To do this, it is essential that you know your buyer-persona (your ideal audience). … Leer más
How to create valuable content. Inbound Content I.
So if you’re ready to start your online attraction marketing strategy, it’s time to start creating content. But since we believe that it is not worth creating just anyone, only those who add value, we are going to take the … Leer más
