From click to lead. How to obtain sales opportunities.
But, you ask, what’s next? The answer is more content, but with a different format and purpose. Think that the next step in the strategy is to convert visits into leads, that is, into sales opportunities. Opportunities that could later … Leer más
How to sell stays from your hotel’s Facebook page
These numbers, added to the number of monthly users connecting to the social network (1.79 million in 2016) have already led many companies to put their eye and efforts on Facebook.
How IKEA elevated its SEO and SEM strategies to genius
The Swedish company decided to rename some of its products taking into account what were the most common Google searches related to coexistence and relationship problems in general. In this way, IKEA wanted to make it clear that its products … Leer más
Boosting your branding in social networks | Amara ingeniería marketing
This is a reality that most entrepreneurs share. In fact, recent research from Econsultancy shows that 71 percent of brands plan to invest more in social media this year to reach new followers and build their brand reputation.
Chatbots, what are they and what role will they play in the tourism sector?
Within this framework, it is not surprising that large companies have thought about evolving mobile messaging and are working on the well-known chatbots to take online conversations to another level.
Audio branding. The sound of your vacation experience.
When we talk about branding, we always say that it is the strategy in charge of defining the visual, emotional and
visual, emotional and communicative characteristics of your brand.
. In other words, branding is the creation of the universe … Leer más
How to increase your online sales? | Amara marketing engineering
But when we talk about Inbound Marketing and all the strategies you can implement to achieve your online goals, we tend to focus on the first two stages: Attract and Convert. And although these are fundamental, you’ve probably already seen … Leer más
Do you have a technology company? Inbound marketing will make you succeed!
There are countless inbound marketing actions to attract customers to your company. However, they all converge in the same thing: create content and share it, content so interesting and with such an attractive design that, instead of you looking … Leer más
Voice search will transform SEO positioning
For some time now, there has been talk of a higher percentage of searches from mobile devices compared to desktop. And, consequently, an increase in voice searches from these devices. SEO has been impacted by voice recognition services, which have … Leer más
Position your website for all Google formats
Google is not just a web link search engine, it has long since stopped offering only text-based results. Google is currently a search engine for images, videos, maps and much more. Is your SEO strategy prepared for all formats?
