Ideas for SMEs: branded content | Amara marketing engineering

Add value to your potential customers.
Generate content associated with your brand, in other words, branded content. Transmit values, solutions and emotions. This part of branding does not aim to sell, or not directly; it aims to offer our … Leer más
Sell online tourism experiences

Have you heard of experiential marketing? Unlike traditional marketing, emotional marketing focuses on the experiences that the customer obtains when consuming a product or service.
Advantages of online marketing for SMEs | Amara marketing

Who told you that a small company can’t keep up with the big guys? Bullshit! The Internet has changed everything.
7 tips for your technology company to reach your customers

1. Get to know your customer in depth
It sounds like a tired cliché, but it is as true as a temple. I’m sure you’ve heard of “we were made with two ears and a mouth to hear twice as … Leer más
3 reasons for low customer loyalty at your hotel

Here are the reasons why your customers are not loyal to your hotel.
What you need to boost your hotel’s social media strategy

In 2015, 73% of Americans already had a profile on a social network. That percentage is expected to grow by 5% by the end of 2016. However, there are hotels that still do not include social networks in their marketing strategy, or … Leer más
5 marketing success stories for small businesses | Amara marketing

Meteoclim, a successful start-up thanks to good communications
Meteoclim is a very young company totally specialized in the meteorology and climatology sector. Formed by experts in this field, this start-up has been able to communicate in the right way to … Leer más
6 strategies to follow to modernize my hotel’s website

An updated and modern website will attract more users and, consequently, will appear better positioned in search engines. Don’t be afraid to give your old website a complete overhaul.
Get ready for Inbound marketing!

Now, get ready for Inbound marketing. This form of marketing responds to the possibility of intervening in the dialogue between companies and customers. The model is no longer that of the large company that carries out advertising campaigns … Leer más
Should I choose between online marketing or traditional marketing?

The ultimate goal of any company is always economic. So whatever tactics you use to make yourself known to your potential customers, whatever value proposition sets you apart, is the way you market.… Leer más