5 basic tips for an online brand. How to go from like to buy.
A lot of time has passed and, not surprisingly,today brand is much more than just an icon to differentiate one property from another. In a consumer society like ours, brand is the essence of a company, its soul, … Leer más
Inbound marketing or becoming the center of attention
Possibly today, taking into account the advantages of its own product and taking advantage of the new technologies it offers, the new Macintosh would not come out like this, bursting into thousands of American homes in an invasive way.… Leer más
Revolutionize your tourism marketing strategy
B2B Content Marketing for tourism companies
In that sense, content marketing is not an isolated element and, therefore, must also be adapted for a strategy in a B2B company. More specifically, B2B companies in the travel industry need to build content to achieve strong relationships through … Leer más
Video in tourism as a source of inspiration
Trust
Video in tourism is undoubtedly an excellent way to gain the trust necessary to close the sale. Consciously or not, the buyer knows that video is much more difficult to ‘fake’ than an image or text, especially in small … Leer más
Content Marketing: Don’t forget the bait!
To make it clearer, we provide you with an “academic” definition that always looks better: “content marketing is a strategic approach focused on the creation and distribution of valuable, tailored and consistent content to attract and retain a clearly identified … Leer más
Show, don’t tell! Five keys to Video Marketing in tourism
To all this, it should be added that YouTube, the popular video portal acquired by Google in 2006, is already the second largest search engine on the Internet with 2.6 billion searches and in 2018 it is estimated that … Leer más
