Open your eyes to cross channel marketing

What is cross channel marketing? It is the fact of combining two or more channels in the same purchase process. A client, Arturo, is visiting the website of a newspaper X on a Sunday morning from his laptop and … Leer más

Growth Hacking and magic potions

What exactly does Growth Hacking mean? It is a complex marketing technique, which requires creativity, a touch of analytical thinking and web and social media metrics to sell a product. In reality, and simplifying it as much as possible, it … Leer más

How to make a viral video

Companies, large and small, do not live on the fringes of this phenomenon and viral video marketing is no longer an open secret. And, if it really works, it is an extremely economical way to advertise and with an unimaginable … Leer más

3 steps to success with your blog

The problem is that every day hundreds of blogs are born all over the world and we have to compete with them. Our blog has to elbow its way through the tide of blogs surfing the Internet to stand out … Leer más

Copywriting: how to write content for your website?

This is relatively easy to remedy. Create a routine, a strategy. If tWe have routines that we follow in the gym all the more reason to create a routine with which we can achieve our long-term goals. ‘Routine’ is … Leer más

The importance of understanding the tourist: the travel journey

These are complicated times for sales in the tourism sector. Consumers change so rapidly that being attentive to their needs requires more and more effort. This phenomenon is even more complicated on the Internet, because the channels are multiplying, the … Leer más

The keys to social media for hotels

Believe it or not, there are more people gathering and spending time on social networks than in travel agencies or tourist information sites. Still don’t believe it? So keep an eye on the numbers. According to a global study… Leer más

Advance your customers’ experience. Video in tourism.

It is true that we find it hard to believe. Because today we turn on our device and as soon as we type the name of the destination we have hundreds of photographs, pages of travel guides and experiences of … Leer más

What is gamification? Apply it to your website

And you may ask, what is gamification? Does it come from the word game? Gamification (of Anglo-Saxon origin), also called ludification or gamification, is the use of game techniques in non-game environments in order to enhance and provide all the … Leer más

Improve your website bookings through UX.

Our mission is to improve our users’ experience. If we make them feel good, comfortable and satisfied while they navigate through our space, the conversion or repeat visit to is much easier to achieve.

There are several factors that determine … Leer más