Travel marketing blog

Without a strategy that works from within the buyer’s journey, the hotel conversion funnel, the traffic you generate will not be converted into direct bookings. That’s why we rely on email marketing. Email is one of the most important … Leer más

During the off-season we must continue to work on marketing, perhaps with less insistence but with more enthusiasm to face a new stage, don’t you think?

There are many ways to work with workflows, but today we will focus on their role in automating processes to improve the performance of the hotel industry and, consequently, guest satisfaction.

Think that a good communication strategy can be of great help not only to improve the perception that consumers have of your brand, but also to increase traffic to your hotel’s website. Communication practices are a nod to engagement… Leer más

From time to time it is necessary to redesign your hotel’s website, give it a change of style and adapt it to your target. To do this, it is essential that you know your buyer-persona (your ideal audience). … Leer más

But, you ask, what’s next? The answer is more content, but with a different format and purpose. Think that the next step in the strategy is to convert visits into leads, that is, into sales opportunities. Opportunities that could later … Leer más

These numbers, added to the number of monthly users connecting to the social network (1.79 million in 2016) have already led many companies to put their eye and efforts on Facebook.

Within this framework, it is not surprising that large companies have thought about evolving mobile messaging and are working on the well-known chatbots to take online conversations to another level.

When we talk about branding, we always say that it is the strategy in charge of defining the visual, emotional and
visual, emotional and communicative characteristics of your brand.
. In other words, branding is the creation of the universe … Leer más

For some time now, there has been talk of a higher percentage of searches from mobile devices compared to desktop. And, consequently, an increase in voice searches from these devices. SEO has been impacted by voice recognition services, which have … Leer más