Travel marketing blog

Very briefly, currently these positioning conditions are as follows:

Spanish writer and illustrator Elena Ferrándiz assures us that memory is woven day by day with feelingsbecause it is easier to remember a feeling or an emotion than it is to remember it.  However, if each of these elements … Leer más

Email Marketing is still a fundamental technique that has to be part of your hotel’s online strategy. But, what are the best practices for sending the right email to the contacts you’ve made on your hotel’s website? What does an … Leer más

Today we are not going to talk about what a booking engine is or the advantages of having your own booking engine. This has already been openly discussed in other articles in our blog. That’s why today you will have … Leer más

Optimize your website for search engines.

SEO (Search Engine Optimization) is the process of improving a website to attract more visitors from search engines. This is a fundamental step that you cannot miss, since search engines investigate the keywords of … Leer más

Let’s continue with data. If we recall the report made by Google, “
The 2014 Traveler’s Road to Decision
“at the time: the 65% of potential travelers searched the Internet for travel-related video content for inspiration, the 61%… Leer más

At this time of year, it is usual to catch up with the trends that will be seen in 2017 in this or that field. Web trends, design trends, social media trends… And today, technology trends for hotel management.

And web trends are the first step in these changes: what do the experts tell us will be in in 2017 with respect to the online world? Today we leave you with five web trends you won’t be able to … Leer más

 1. Knowing the keys to successful hotel branding